Picture books are attracting grown-ups

Picture books for adults are the latest trends around the country, especially those originally created by Chinese illustrators and writers.

Such books with delicate drawings and relaxing stories about office life, family and love are targeted at office workers in big cities, offering them channels of escape from the pressure of urban living as well as food for thought.

Modern Press released its first issue of Modern Pie magazine in November. It hopes to make the series a flagship for original Chinese adult's picture books. "The market potential is there," editor Zhang Juncheng says.

SDX Joint Publishing Company launched its 11th original picture book recently.

Editor Liu Yang says the 164-page book, Fairy in the Bowl, comes from Fan Wei, a rare talent she and her team scouted.

Liu also says the publisher has faith in long-term cooperation with Fan to produce first-class picture books for adults.

"Most illustrators are not familiar with the form and method, and they get little support from a publisher that they can work with for long. So generally, while things have started for adult picture books, the challenges remain big," Liu says.

To help, SDX invited lecturers like Xiong Liang, whose works are acclaimed in the international market, to start workshops for the creators.

Liu thinks highly of the adult picture books, although the publishers still struggle with doubts about how much profit the books can bring in.

"They have great potential - sometimes they're already a half-done blueprint for a wonderful movie, like Taiwan creator Ji Mi's works," Liu says.

Fairy is the first original picture book written and illustrated by Fan. A Tsinghua University graduate, Fan has been illustrating for books by others and is recognized for her warm and vivid style.

Fan, 33, says the book was based on a story she wrote as gift for a child. She got the inspiration from a winged insect struggling at the bottom of a bowl one day. That autumn, Fan's father was seriously ill and it caused her to ponder questions beyond their everyday context.

She pitched the idea to Liu and other editors. Moved, Liu thought the story still needed polishing to be well accepted by adult readers.

They worked for two years to mellow the plot.

"It's basically a story about cherishing what you have," says Fan.

meijia@chinadaily.com.cn

(China Daily 12/21/2012 page19)