Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Cities partner with WeChat to lure Chinese travelers

By Bo Leung in London | chinadaily.com.cn | Updated: 2017-12-06 00:35
Share
Share - WeChat

Chinese mobile app WeChat is working with cities wanting to attract more visitors from China.

At an event in Shanghai, WeChat revealed its CityExperience Mini Program, and its partnership with VisitBritain – the United Kingdom's official tourism body – as well as Tourism Australia, and Dubai Tourism.

The program aims to enhance WeChat users' overseas travel experiences, while offering an interactive platform for tourism organizations wanting to better connect with Chinese travelers.

Chinese tourists are already an important consideration for global tourism agencies and they will become more so in future, with the number of Chinese people holidaying outside China expected to double to 200 million by 2022 from 2016's total.

Travis Qian, VisitBritain's interim director for China and Northeast Asia, said: "VisitBritain is proud to partner with WeChat to promote the fantastic experiences that visitors can only get in London; from the British Museum, Selfridges, to the Shard, from Warner Bros Studio Tour, Soho Theatre, to The Sketch."

He said VisitBritain will work with WeChat throughout the seasons, and attempt to extend the best welcome from Europe.

WeChat, which is called Weixin in China, has around 963 million active users.

"China is the world's most valuable outbound market," Qian said. "This partnership will see VisitBritain amplify its marketing reach in China, inspiring more visitors to book a trip to Britain right now."

Tourism groups in London, Dubai and Sydney have developed digital guide maps for the CityExperience Mini Program, to help Chinese tourists navigate the cities and learn about their cultures and histories from official sources of information.

Through the app, Chinese travelers can also explore different attractions, shops, and restaurants, with the help of photos and audio guides that provide an immersive experience.

The facility also offers itinerary planning, with suggested durations for each attraction, information such as addresses, contact numbers, and sample schedules.

According to VisitBritain, there were 115,000 visits from China to the UK between January and June, which was up 47 percent on the previous year.Chinese visitors spent a record 231 million pounds ($310 million) during the same period, which was up by 54 percent.

VisitBritain said the nation's hotels, shops, and visitor attractions continue to offer great value to travelers from China. As of October, the UK was 10 percent cheaper for Chinese tourists, compared to October 2015.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 夜来香免费观看视频在线| 最近最新2019中文字幕4| 国产乱在线观看完整版视频| 97人妻天天爽夜夜爽二区| 日产精品99久久久久久| 亚洲日本中文字幕天天更新| 美女扒开尿口让男人捅爽| 国产精品亚洲w码日韩中文| v片免费在线观看| 日本免费一区二区三区高清视频 | 免费人妻无码不卡中文字幕18禁| 高清国产精品久久| 国产精品色午夜免费视频| 一本加勒比HEZYO无码人妻| 日韩在线a视频免费播放| 亚洲欧美色一区二区三区| 精品国产午夜福利在线观看| 国产大学生一级毛片绿象| 91青青青国产在观免费影视| 巨大欧美黑人xxxxbbbb| 久久亚洲精品国产亚洲老地址| 欧美呜巴又大粗又长| 人妻少妇一区二区三区| 老太脱裤子小伙bbbaaa| 国产成人久久精品麻豆二区| 6080午夜一级毛片免费看6080夜福利 | 动漫美女被免费网站在线视频| 香港三级绝色杨贵妃电影| 国产精品无码不卡一区二区三区| heyzo在线播放| 成人看片黄a免费看| 久久国产成人精品国产成人亚洲| 欧美国产日韩911在线观看| 亚洲视频在线一区二区| 精品国产午夜福利在线观看| 国产乱人视频在线看| 成人窝窝午夜看片| 国产精品国产三级国产AV主播| aaaaaa级特色特黄的毛片| 忘忧草视频www| 久久99国产一区二区三区|