'Big red and big purple': Fashion advice for Lunar New Year
Two most recommended colors: red and purple
For any special festival, the color of your clothes and shoes is the first thing to consider.
There is a Chinese idiom, da hong da zi, literally translated as, big red and big purple, which means "becoming very famous". This idiom could be a reference when you choose colors for the coming Lunar New Year.
For one thing, red is the most beloved and preferred color for spring festival in traditional Chinese culture. Emperor Yongzheng in the Qing Dynasty (1644-1911) even had a red costume for special festivals.
In ancient China, it was believed that women looked best in red. Thus red was always a fashionable choice among ancient Chinese women.
One of their red dresses, shi liu qun, a kind of dress in the color of a pomegranate flower, even became a reference to women's beauty and charm.
And the tone still will be one of the most fashionable colors in 2018, as leading international brands, including Max Mara, used a lot of red in their new products.
