Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Startups, SMEs pick express e-route to success in markets abroad

By Ren Xiaojin | China Daily | Updated: 2018-06-04 09:01
Share
Share - WeChat
A Chinese garment designer (right) in Hangzhou, Zhejiang province, tailors a sample for his company's customers in Russia via cross-border e-commerce platform AliExpress. [Photo by Huang Zongzhi/Xinhua]

Chinese small and medium-sized enterprises are tasting success in overseas markets through cross-border e-commerce platforms such as AliExpress from the Alibaba stable.

Launched in 2010, AliExpress aims to provide online buyers worldwide wider access to Chinese products made by small businesses.

With a reach spanning over 220 countries and regions, AliExpress has already helped many SMEs to expand their sales channels abroad. Its online marketplace serves over 100 million consumers worldwide.

Deko, a Guangzhou, Guangdong province-based company offering building materials, is one among the many that have benefited from AliExpress.

"Before we started our business through AliExpress, we were a little-known original equipment manufacturer or OEM," said the spokesperson for the company. "In the traditional mode of business, manufacturers have very limited access to consumers and don't really understand the needs of consumers. We had to do whatever our clients told us to.

"We used to work with a supermarket chain in the (United States of) America and we could sell only two cargos of goods."

After joining AliExpress, Deko once clinched 20,000 deals on a single day (Nov 11, the Singles Day shopping festival, in 2016), with revenue going up to $500,000, a sterling performance that set the benchmark for the industry.

"In the traditional way of international trade, middlemen used to decide the goods that will be sold and their prices. Chinese manufactures had no say in such matters. And 60 percent of the manufacturers were relying on the processing of orders. Once they lost their strength (which lay in the lower cost of labor and materials), they found themselves in a position of passive weakness," Shen Difan, general manager of Ali-Express, said.

"We won't get too far if we only do processing on receiving orders because profit for an OEM tends to be really low," said Zhang Wei, a Chaozhou, Guangdong province-based small business owner who sells wedding dresses.

"Since launching on AliExpress, we have turned our business mode from processing on orders to design-produce-deliver," Zhang said. "We now receive 460 orders a day, which is 40 times higher."

Cross-border e-commerce platforms such as AliExpress have also helped Chinese startups such as Simplee to shine. Simplee is a domestic designer clothing brand founded by four young designers. The brand targets female consumers aged between 25 and 35 who appreciate wild, passionate and intimate clothing.

Since launching on AliExpress, Simplee has seen a surge in the number of its customers. It now boasts 1.2 million "fans" globally.

"The platform not only gave us support on marketing and ramping up business volumes but also offered us detailed guidance on how to grow our business," said Tao Hongjing, founder of Simplee.

AliExpress said it aims to enlist 1,000 companies so that their monthly revenue could reach $500,000.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 在线不卡一区二区三区日韩| 最近在线观看视频2019| 国产亚洲欧美久久精品 | 久久亚洲国产精品成人AV秋霞| 特级做a爰片毛片免费看无码| 国产乱子经典视频在线观看| 永久免费视频网站在线观看| 好吊日免费视频| 久久久久香蕉视频| 欧美丝袜一区二区三区| 人妻熟妇乱又伦精品视频| 色婷婷久久综合中文久久一本` | 国内精品福利视频| 中文字幕丝袜诱惑| 日韩精品成人一区二区三区| 亚洲欧美日韩国产vr在线观| 精品伊人久久久| 国产主播福利在线观看| 日本高清在线免费| 国内精品国语自产拍在线观看91| 一级特黄色毛片免费看| 日本视频www色| 亚洲中文字幕无码久久综合网| 波多野结衣的av一区二区三区| 同性spank男男免费网站| 黄瓜视频在线观看| 国产精品手机在线| 99久久精品这里只有精品| 很黄很刺激很爽的免费视频| 久久久国产99久久国产久| 欧美一卡2卡3卡4卡5卡视频免费| 亚洲色欲www综合网| 精品国产91久久久久久久a| 国产免费牲交视频| 亚洲制服欧美自拍另类| 国模吧双双大尺度炮交gogo| www国产无套内射com| 成全视频在线观看在线播放高清| 久久大香香蕉国产免费网站| 最近更新在线中文字幕一页 | 日本xxxxx高清视频|