Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Startups, SMEs pick express e-route to success in markets abroad

By Ren Xiaojin | China Daily | Updated: 2018-06-04 09:01
Share
Share - WeChat
A Chinese garment designer (right) in Hangzhou, Zhejiang province, tailors a sample for his company's customers in Russia via cross-border e-commerce platform AliExpress. [Photo by Huang Zongzhi/Xinhua]

Chinese small and medium-sized enterprises are tasting success in overseas markets through cross-border e-commerce platforms such as AliExpress from the Alibaba stable.

Launched in 2010, AliExpress aims to provide online buyers worldwide wider access to Chinese products made by small businesses.

With a reach spanning over 220 countries and regions, AliExpress has already helped many SMEs to expand their sales channels abroad. Its online marketplace serves over 100 million consumers worldwide.

Deko, a Guangzhou, Guangdong province-based company offering building materials, is one among the many that have benefited from AliExpress.

"Before we started our business through AliExpress, we were a little-known original equipment manufacturer or OEM," said the spokesperson for the company. "In the traditional mode of business, manufacturers have very limited access to consumers and don't really understand the needs of consumers. We had to do whatever our clients told us to.

"We used to work with a supermarket chain in the (United States of) America and we could sell only two cargos of goods."

After joining AliExpress, Deko once clinched 20,000 deals on a single day (Nov 11, the Singles Day shopping festival, in 2016), with revenue going up to $500,000, a sterling performance that set the benchmark for the industry.

"In the traditional way of international trade, middlemen used to decide the goods that will be sold and their prices. Chinese manufactures had no say in such matters. And 60 percent of the manufacturers were relying on the processing of orders. Once they lost their strength (which lay in the lower cost of labor and materials), they found themselves in a position of passive weakness," Shen Difan, general manager of Ali-Express, said.

"We won't get too far if we only do processing on receiving orders because profit for an OEM tends to be really low," said Zhang Wei, a Chaozhou, Guangdong province-based small business owner who sells wedding dresses.

"Since launching on AliExpress, we have turned our business mode from processing on orders to design-produce-deliver," Zhang said. "We now receive 460 orders a day, which is 40 times higher."

Cross-border e-commerce platforms such as AliExpress have also helped Chinese startups such as Simplee to shine. Simplee is a domestic designer clothing brand founded by four young designers. The brand targets female consumers aged between 25 and 35 who appreciate wild, passionate and intimate clothing.

Since launching on AliExpress, Simplee has seen a surge in the number of its customers. It now boasts 1.2 million "fans" globally.

"The platform not only gave us support on marketing and ramping up business volumes but also offered us detailed guidance on how to grow our business," said Tao Hongjing, founder of Simplee.

AliExpress said it aims to enlist 1,000 companies so that their monthly revenue could reach $500,000.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 最近中文字幕mv免费高清电影| 金发美女与黑人巨大交| 成年无码av片在线| 亚洲欧洲日产国码av系列天堂| 色婷婷综合激情| 国产精品对白交换视频| 一本色综合网久久| 日韩电影免费在线| 亚洲欧美色一区二区三区| 网络色综合久久| 国产大尺度吃奶无遮无挡网| 91色国产在线| 忍住北条麻妃10分钟让你中出 | 免费无码午夜福利片69| 风间由美100部合集| 国产精品电影一区| japanesehdfree人妻无码| 日日干夜夜操视频| 亚洲91精品麻豆国产系列在线| 清早可以吃西瓜吗| 哒哒哒免费视频观看在线www | 在线日本妇人成熟| 女人是男人的未来1分29分| 久久久久女人精品毛片九一| 欧美亚洲国产丝袜在线| 人人澡人人爽人人| 美女张开腿让男人桶爽动漫视频| 国产在线视频一区| 51影院成人影院| 国精品无码一区二区三区在线| 一区国严二区亚洲三区| 无码少妇一区二区浪潮AV| 久久综合九色综合欧美播| 欧美在线精品一区二区在线观看| 亚洲美女中文字幕| 精品一区二区三区在线播放视频| 国产三级精品三级| 高潮插的我好爽再干噢在线欢看| 国产精品人人做人人爽人人添 | 午夜精品久久久久久| 青草青青视频在线观看|