Chasing the pavement

Now based in Xiamen, the fashion designer conveys classical Chinese beauty through modern aesthetics; her statement is vibrant, sharp and feminine. For the spring/summer 2018 collection, she crafts traditional mulberry silk floral motifs in golden threads and bold orange colors. In 2017, Ms Min launched a rouge collection with cosmetics brand MAC, inspired by the Chinese mythology of "round sky and square earth" (tian yuan di fang), using the traditional girly makeup hues of red and pink with hints of gold and silver. It marked the fourth China-themed limited collection presented by the cosmetics brand, following collaborations with photographer Chen Man, jewelry designer Baobao Wan and fashion maverick Chris Chang.

Focusing on e-commerce or not seems to be a question facing many fashion brands, but Min thinks that Taobao has given her a great opportunity to stay close to the market from the very beginning of her business. And though she's seen tremendous changes in the Chinese fashion market since she began - the rise of homegrown designers, global brands moving in and increased consumer purchasing power - she thinks there's still plenty of room for independent domestic designers to grow.

- CDLP