Fortune 500 companies at CIIE and their China stories
Apparel, Accessories & Consumer Goods
Company: L'Oreal
Country: France
As one of the first batch of French enterprises that entered the Chinese market since reform and opening-up, L'Oreal has been running business in China for 21 years, making the country the second largest market in the group globally. It has launched 22 brands in China and will continue to promote new products, the group said. Chinese consumers have been major contributors to high-end brands sales for the L'Oreal group such as YSL and Lancome, a company performance report said.
Company: Unilever
Country: UK/The Netherlands
Unilever invested more than $1 billion in China and introduced more than 100 patented technologies. Headquartered in Shanghai, Unilever China also established its China R&D center in the city. Unilever China hired over 6,000 Chinese employees and provided more than 20,000 job opportunities indirectly, the company said.
Company: Lego
Country:Denmark
Lego opened its second flagship store in Shanghai in September 2018 and will open another in Beijing, according to Huang Guoqiang, general manager of Lego China. The company will open more authorized stores to let more children and Lego lovers have access to its products. Online cooperation with Chinese e-commerce giants such as JD.com and Tmall will boost sales as well.
