Harness digital tech for tangible results

Shan Jixiang, director of the Palace Museum

By embracing digital technologies and innovative ideas, the ancient Palace Museum is gaining new vitality. We are now the most popular museum in the world, with 16.7 million visitors last year, about twice the number of the Louvre in France. We also have continuously expanded our display and exhibition space, while attracting new audiences on digital media. We have developed a wide range of mobile applications, introducing artifacts as well as Chinese history and culture to the public, to reach and engage more people.

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