Fashion forward

The clothes for women on display are aimed to cater to "soft dressing". The color palette is diverse－dark grey, charcoal and black, as well as warm notes of pumpkin, maple, vanilla and camel lit by touches of mint and lime. Cashmere, wool and silk highlight feminine movements.

Unlike some other big cities in China's coastal areas, the metropolis in the Southwest, with 30 million people, has not been a favorite spot for international fashion events.

"I think it is the first time that Chongqing has hosted such a top fashion show," Zhao Yizheng, founder and president of Chinese luxury brand management company Redstone Haute Couture, tells China Daily.

Giada was founded in Milan in 2001 by Italian designer Rosanna Daolio. It is now owned by Redstone, which introduced brands like Valentino, Ferragamo and Yves Saint Laurent to China.

Giada's design and production work remain in Milan, while the China team looks after retail and marketing. It was bought by the Chinese company in 2011.

About a month after Giada's 2019 fall/winter show in Milan, Redstone chose Chongqing to stage the presentation of the same collection in China.