Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

IT sector seeing rebound as epidemic eases

By Ma Si | China Daily | Updated: 2020-04-28 10:30
Share
Share - WeChat
Sales people introduce mobile phone products to customers through livestreaming at a shopping mall in Zhengzhou, capital of Central China's Henan province, on March 13.[Photo/Xinhua]

Consumer electronics makers explore new channels partnering with food delivery companies, livestreaming platforms

Ma Bin, a software developer in Beijing, had a unique experience earlier this month. When buying a bowl of rice noodles via a food delivery app, he came across a link for a new 5G smartphone.

He ended up pushing the purchase button and in just half an hour, the smartphone was in his possession-along with the rice noodles.

"I was surprised. I never expected to buy a smartphone on a food delivery app and it arrived at my home so quickly," Ma said. Consumers in Beijing, Shanghai and Wuxi, Jiangsu province, can now buy smartphones on the food delivery app Meituan-Dianping.

As the COVID-19 epidemic comes under better control in China, consumers are reigniting demand for electronic devices like smartphones, tablets and smartwatches.

And local electronics makers are experimenting with new sales campaigns such as partnering with food delivery companies and livestreaming platform operators in hopes of hitching a ride on the consumption revival bandwagon.

Ren Zhengfei, founder and CEO of Huawei, said despite epidemic-related hardships, the company has managed to maintain growth in smartphone sales.

"Currently, we sell about 450,000 smartphones in China every day," Ren said during an interview in late March. "Starting from April, monthly sales are expected to reach 20 million units."

Sales of the Shenzhen, Guangdong province-based company's self-branded smartphones saw a 70-percent year-on-year jump in March, said Yu Chengdong, CEO of Huawei's consumer business group.

"Though sales declined in February, we saw growth in January and March, which helped maintain an expansion in the first quarter," Yu said.

Huawei's performance mirrors a broader trend in the nation's consumer electronics industry. As domestic demand rebounds after the COVID-19 epidemic increasingly comes under control, Chinese electronics companies are seeing a recovery in sales.

In March, over 21.75 million units of smartphones were shipped out of factories to the China market, marking a 240 percent surge from February, according to the latest data from the China Academy of Information and Communications Technology, a government think tank.

In particular, over 24 new 5G smartphone models hit the market last month, with domestic shipments of 5G smartphones exceeding 6.21 million units, which represented a 160 percent growth from February.

The National Bureau of Statistics said output from China's high-tech manufacturing sector grew 8.9 percent year-on-year in the first quarter, with production of computers, telecommunications equipment and other electronics products increasing 9.9 percent.

Lenovo Group Ltd, the world's largest personal computer maker, also said that as people stay at home for work and study, demand for PCs, tablets and displays is increasing. The growing demand for mobile games also provides plenty of opportunities.

Yang Yuanqing, chairman and CEO of Lenovo, said the company has a full product lineup and good relations with software providers. This helps it further become a one-stop supplier.

Huawei said that amid the coronavirus epidemic, remote work and learning are gaining traction, which have fueled demand for its personal computers, tablets and other devices. The company's sales volume for these devices has seen five to six times the growth of a year earlier.

Huawei also expects its consumer business group, which includes smartphones, tablets, smartwatches and others, to see growth in China this year.

Wang Xiang, president of Xiaomi Corp, said the company's experience in the China market shows consumers have a sustained demand for smartphones. Wang said the Chinese smartphone market is recovering faster than the company expected.

Peter Richardson, vice-president of market research company Counterpoint, said smartphones are now considered a vital part of daily life, especially for those enduring extended periods of self-quarantine or remote working.

"While people may delay purchases due to the coronavirus epidemic, especially in the early part of the crisis when levels of disruption and uncertainty are both high, they will still replace their smartphones at some point. This means that sales will not be entirely lost, just delayed," Richardson said.

Another Chinese smartphone maker Oppo said market demand is not as pessimistic as many expected.

"I think this year's global smartphone market may be flat like it was last year. In 2019, about 340 million to 360 million smartphones were shipped," said Wu Qiang, Oppo's global marketing president.

The return of demand for smartphones is also reflected in upstream suppliers such as chip makers. Semiconductor Manufacturing International Corporation recently raised its revenue guidance for the first quarter given an increase in product demand and product portfolio.

The company adjusted its year-on-year revenue growth guidance for the first quarter from 0 to 2 percent to 6 to 8 percent. Its gross profit margin guidance was also raised from 21 to 23 percent to 25 to 27 percent.

SMIC Chief Financial Officer Gao Yonggang said in an announcement: "Since the company initially announced first-quarter revenue and gross margin guidance, we have seen an increase in product demand and product portfolio. These have exceeded our earlier expectations."

Zhang Yang, a senior analyst at Urtrust ThinkTank Consulting Co Ltd, said as China accelerates 5G network construction, the second and third quarter will see a sales surge of 5G smartphones.

With the gradual lifting of quarantine measures in cities across China, buying enthusiasm among consumers will gradually increase. A batch of new 5G smartphone models will be released in May and June, and some prices will be below 2,000 yuan ($282), which will entice consumers to upgrade their handsets, Zhang said.

Xiang Ligang, director-general of the Information Consumption Alliance, a telecom industry association, said Chinese consumer electronics companies were hit hard in February. But as demand revives further in the coming months, they will see better growth.

The concern lies with other countries where the pandemic is not yet contained. This will continue weighing on global supply chains, and if the contagion lingers for an extended period, it will affect the production of Chinese consumer electronics companies, Xiang said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美一区二区三区精品影视 | 欧美成人黄色片| 好男人视频在线观看免费看片 | 视频在线一区二区三区| 国产香蕉在线观看| 三上悠亚一区二区观看| 日韩精品免费电影| 叶山豪是真吃蓝燕奶| 色综合综合色综合色综合| 好大好深好猛好爽视频免费 | 久久精品国产99久久丝袜| 永久在线免费观看| 午夜福利试看120秒体验区| 麻豆女神吴梦梦| 国产精品天天在线午夜更新 | 波多野42部无码喷潮在线| 国产69精品久久久久777| chinese熟妇与小伙子mature| 日本欧美成人免费观看| 亚洲卡一卡2卡三卡4麻豆| 理论片午午伦夜理片影院99| 国产精品一区久久| a级成人免费毛片完整版| 打麻将脱内衣的小说阿蕊| 么公的又大又深又硬想要| 欧美最猛性xxxx| 伊人精品视频一区二区三区| 老司机67194免费观看| 国产大秀视频在线一区二区| 18日本xxxxxxxxx视频| 天天操天天干视频| 亚洲AV无码精品蜜桃| 波多野吉衣一区二区三区在线观看| 午夜精品久久久久久久无码| 韩国特黄特色a大片免费| 国产真实迷j在线播放| 91精品免费国产高清在线| 女人被两根一起进3p在线观看| 中文字幕日韩欧美一区二区三区 | 91人成网站色www免费下载| 好叼操这里只有精品|