Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Exporters casting gaze homewards

By HE WEI in Shanghai | China Daily | Updated: 2020-05-27 10:23
Share
Share - WeChat
Workers of a cross-border e-commerce company in Changsha, Hunan province, sort products and pack them at its warehouse in late February, for shipments to customers. [Photo/Xinhua]

"Now e-commerce helps bridge us with smaller-scale merchants that were previously unattainable to us," he said. "They may start ordering socks of just 30 to 50 pairs each time, but given the sheer numbers, they constitute a stable source of income."

In a news briefing on April 10, Ren Hongbin, assistant minister of commerce, said the government will encourage strengthened cooperation between exporters and leading domestic e-commerce platforms by showcasing quality export merchandise to Chinese shoppers and accelerating their circulation in the domestic market.

But the transformation is by no means an easy feat. The first challenge lies in the different requirements by domestic and foreign customers.

"Under the previous model of doing bulk trading, we are fairly distant from end users so that we basically produce products based on what we are told. But now we need to be a lot more nimble and responsive to local customer needs," Ma said.

For businesspersons like Ma, the previously unexplored domestic retail sector offers a glimpse of the power of "data analytics"-the need to have a clearer picture of customer profiles, their predispositions and the timing and even tactics of new product launches.

Market knowledge is increasing thanks in part to a broader initiative launched by Alibaba called "2020 Spring Thunder Initiative", which aims to help small and medium-sized enterprises in China succeed during the trying circumstances of the novel coronavirus pandemic.

To achieve this, Alibaba is fostering 10 digitized manufacturing clusters with production output valued at tens of billions of yuan. The group hopes this will help some 1,000 factories realize direct-to-consumer sales of over 100 million yuan per factory within three years.

For 1688.com, it will facilitate export companies to set up virtual storefronts on its site, launch dedicated promotional campaigns to boost sales and help identify prospective buyers through digital presentations.

"The consumer insights we've obtained stand to provide invaluable advice on pricing, customer preferences, sales channels and marketing techniques. We also help merchants with destocking and devise popular items through special campaigns," Wang said.

Hai said a comprehensive command of customer needs buoyed by statistics has equipped him with much better market sensitivity, and such a data-driven approach is being applied and optimized within the plant's daily operations.

"Now we can cease producing unmarketable goods outright and add production capacity to those sought-after items. It helps us stay informed of market trends," he said.

Among value-added services offered by 1688.com, Wang said, are free online courses that systematically provide export-driven business owners with basic e-commerce know-how and logistics solutions that help companies handle random, scattered orders.

Li from Langtian Apparel approved of the "flexible manufacturing" model, saying the demand-driven approach not only helps chip away at stockpiles, but unexpectedly brings about a lasting and more enterprising change-a surge in profitability.

"Despite growing complexity in customer orders, all of our staff now prefer to do domestic sales because they generate far bigger margins compared with traditional OEM, or original equipment manufacturer-based foreign trade," said Li.

Zhong Jialiang, vice-general manager of Guangdong Jinhui Knife and Scissors, which mass produces on behalf of German kitchenware brand Zwilling, concurred that the status quo has propelled him to revisit the OEM model: manufacturing based on requirements and getting minimal margins.

"To be honest, we were initially forced to turn to the domestic market via e-commerce channels amid the pandemic. But our products are sold at much more lucrative prices at home than abroad," Zhong said, adding that profitability could potentially be many times higher in the domestic market compared with overseas sales.

"That's why we are about to change our business portfolio, from an even distribution of domestic sales and foreign trade, to 90 percent of sales targeting the domestic market," he said.

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 在地铁车上弄到高c了| 李老汉的性生生活2| 国产亚洲视频在线观看| 91蜜芽尤物福利在线观看| 放荡白丝袜麻麻| 亚洲一区二区三区免费观看| 男女做性猛烈叫床视频免费 | 乱系列中文字幕在线视频| 男人资源在线观看| 国产一区二区三区不卡在线观看| 浮力影院国产第一页| 天天爱天天做久久天天狠狼| 久99久无码精品视频免费播放| 欧美xx性在线| 亚洲第一页综合图片自拍| 精品国产欧美一区二区| 国产午夜福利内射青草| 朋友把我玩成喷泉状| 大伊香蕉在线精品视频人碰人| 中文字幕中文字幕中中文| 日韩欧美aⅴ综合网站发布| 亚洲日本人成中文字幕| 男人天堂视频网| 哦┅┅快┅┅用力啊┅┅动态图| 高high肉文| 国产福利在线观看视频| 97久久人人超碰国产精品| 妓女嫖客叫床粗话对白| 中文字幕色婷婷在线精品中| 最好看免费中文字幕2019| 亚洲成AV人片在线观看无码不卡 | 国产精品久久久久9999高清| A级毛片无码久久精品免费| 性色欲情网站iwww| 久久99精品久久久久久国产 | 最近2019中文字幕mv免费看| 亚洲成色在线综合网站| 男生女生一起差差差带疼痛| 国产91精品久久久久久| 韩国三级理论在线电影网| 国产欧美va欧美va香蕉在|