Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Right Track

Beverage plays turning big business in China

By WANG ZHUOQIONG | CHINA DAILY | Updated: 2020-07-28 09:37
Share
Share - WeChat
Visitors check out drinking water products during a beverage exhibition in Beijing. [Photo by Wang Qiong/For China Daily]

To emphasize this sector, the company will further build its leading premium mineral water brands around the world and invest in differentiated products under the Nestle Pure Life brand, such as functional water with health-enhancing ingredients, Nestle said.

Jason Yu, managing director of Kantar Worldpanel Greater China, said generally high-end bottled water is priced about five yuan (71 cents) per 500 milliliters and it is also defined by its water resources, quality and ingredients.

"In the COVID-19 era, consumers are more aware of health benefits and quality of life," Yu said.

"High-end water products also follow the market trend of low sugar and no sugar drinks in recent years."

He added that high-end water products-including functional water and carbonated water-meet evolving consumer demand.

However, the top water market, with the majority of business generated from outdoor catering, has been in recovery since the outbreak of the pandemic, Yu said.

This market segment requires long-term cultivation and even longer marketing and investment periods.

Another international water producer, Paris-based Danone, considers China a key strategic market.

"We reiterate our commitment to sustainable development in China and to operate under Danone's mission to bring health through food to as many people as possible. We are confident in the future of our imported water business in China, such as Evian and Volvic," the company said.

Ferrarelle, Italy's fourth-largest mineral water producer, said recently it struck a distribution deal with Danone to boost exports and increase awareness of its top brand overseas.

Under the agreement, Danone will distribute Ferrarelle's sparkling water in several countries. It is believed that Danone will eventually introduce Ferrarelle to the Chinese market.

According to the 2019 Tmall High-end Water Trend Report jointly released by Tmall and Nielsen Market Research, the growth in transactions of high-end water started to grow from July 2018.

According to Nielsen, the high-end water sector's market value in China stood at 4.6 billion yuan in 2012. Five years later, revenue stood at more than 10 billion yuan.

"The popularity of high-end water since 2018 has been a result of higher per capital incomes and enhanced awareness of healthier water among consumers," said Zhu Danpeng, a food and drink freelance analyst who also predicted strong performance in both sales and production boosted by high frequency of repeat customers and strong emerging customer numbers.

But, Zhu said, the market has been dominated by international brands despite the strong presence of local players in the water market in general.

Euromonitor International said bottled water in China will have a market value of 219.5 billion yuan by 2022. The figure for 2019 was 169.4 billion yuan.

The top bottled water brand in China's domestic market is local player Nongfu Spring, taking up 9.8 percent of the domestic market.

Next is C'est Bon of China Resources Holdings Co Ltd at 8.6 percent and Ganten of Shenzhen Ganten Industry Co Ltd at 8.3 percent.

Danone's Mizone is fourth at 4.6 percent and Master Kong of Ting Hsin International Group at 3.4 percent.

Amanda Zhang, in her early thirties, regularly buys bottled carbonated water from online retailers, or 24 bottles a week on average, both imported and local brands.

"My husband and I like the taste and health benefits," said Zhang. "The price of carbonated water is affordable and we want to invest in what we drink."

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 一级毛片国产**永久在线| 女人国产香蕉久久精品| 免费无码黄十八禁网站在线观看| 国产免费小视频| 在线成人播放毛片| 中文字幕乱妇无码AV在线| 最近中文国语字幕在线播放 | 催奶虐乳戴乳环| 露脸自拍[62p]| 国产精品三级电影在线观看| mm1313亚洲国产精品无码试看| 日本日本熟妇中文在线视频| 亚洲制服丝袜一区二区三区| 狠狠综合亚洲综合亚洲色| 国产91最新在线| 黑人一级黄色片| 国产精品成人四虎免费视频| sao货水真多好浪好紧视频| 日批日韩在线观看| 乱人伦老妇女东北| 欧美日韩国产一区二区三区在线观看| 免费在线观看日韩| 老司机深夜网站| 国产大片黄在线观看| 深夜福利视频导航| 在线|一区二区三区四区| 一区二区三区免费视频观看| 无码国产精品一区二区免费模式| 亚洲AV无码国产精品色| 欧美精品久久天天躁| 免费国产在线观看老王影院| 老师在办公室疯狂的肉我| 国产国产人免费人成免费视频| free哆啪啪免费永久| 国内一级纶理片免费| www.天天射.com| 成人午夜私人影院入口| 久久久久亚洲精品美女| 日韩精品极品视频在线观看免费 | 韩国福利一区二区美女视频| 国产精品视频免费|