Chinese brands: Seal your look with lipstick

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Ethnic minority groups have joined in, too, with more creative styles.

Florasis, or Hua Xi Zi, a Hangzhou-based brand established in 2017, brought a series of lipsticks to market inspired by the Miao people's intangible cultural heritage. Both the package and the lipstick are designed with exquisite patterns.

Wayne Goss, a popular British makeup artist on YouTube, claimed Florasis was one of the best products he ever used.

"…flower essence or Chinese herbs….which is just a very unique way of making products,” the influencer said in a video.

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