Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Quality crucial in China's growing animation industry

By Zhou Mo | chinadaily.com.cn | Updated: 2020-12-06 19:27
Share
Share - WeChat

Premium animation intellectual property in China is expected to see remarkable growth in terms of quantity and quality in the coming years as the global appetite for high-quality video productions increases, according to Yang Xiaoxuan, vice-president of Chinese online streaming media platform iQiyi.

She said the ever-changing demand for video productions among consumers is placing higher requirements on Chinese industry players, pushing them to make innovations constantly.

Domestic animation, as an important segment of the industry, will have to improve its quality of content and operating system in accordance with the changes, thereby promoting the development of premium IP, Yang told China Daily ahead of Friday's virtual roundtable forum titled "IP Strategies in the Age of Digital Ambassador".

Despite being a relative newcomer compared to the United States and Japan, the Chinese animation industry has been developing fast in recent years. According to a 2019 report by market consultancy iResearch, the sector expanded from 171.2 billion yuan ($26.2 billion) in 2018 to 194.1 billion yuan last year, representing year-on-year growth of 13.4 percent. The market is projected to grow to 217.2 billion yuan by the end of this year, it said.

Fueling the market expansion is the rapid rise in the number of consumers. Chinese animated productions drew about 31.2 billion views in 2019, compared with 26.3 billion views the previous year, according to data analyzer Guduo Media.

"The number of consumers of domestic animation is expected to grow explosively in the coming years," said Yang.

With the development of the Chinese animation business, a growing number of market players in the country have started to "go global". For those focusing on video production for children, exploring international markets will be a trend, she said.

"On one hand, the absorption of international talent can help promote originality of content and enhance productivity in animation production. On the other, with international resources, Chinese companies will have wider distribution channels," Yang explained.

But she acknowledged it's not smooth sailing as Chinese firms are not familiar with aesthetic standards of foreign consumers and the censoring criteria of foreign countries.

To reduce the shock brought by cultural differences and better promote Chinese IP internationally, Yang said, iQiyi has adopted a new cooperation model with its overseas partners in producing Deer Squad — an animation series produced by iQiyi and supervised by Nickelodeon that was released this summer.

"We invited a Nickelodeon team to participate in the production from the very beginning — carrying out supervision and offering suggestions throughout the process. This could help us avoid problems brought by cultural differences in time and reduce the risks of Nickelodeon's pre-purchase of content," she said.

"Under this innovative model, we're able to negotiate earlier with our overseas partners, paving the way for better presentation of Chinese IP internationally."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产成人 亚洲欧洲| 久久只这里是精品66| 亚洲午夜一区二区电影院| 亚欧洲精品在线视频免费观看| 久久永久免费人妻精品下载| 中日韩国语视频在线观看| www.四虎影视| 香蕉污视频在线观看| 香蕉国产综合久久猫咪| 美国人与动性xxx杂交视频| 爱情岛永久免费| 朝鲜女人大白屁股ASS孕交| 成年人看的毛片| 在线一区二区观看| 国产成人综合色视频精品| 国产dvd毛片在线视频| 免费一级毛片在线视频观看| 亚洲中文字幕无码av在线| 中文字幕第二页在线| 99在线热视频| 黄页网址大全免费观看12网站 | 中文字幕亚洲欧美日韩在线不卡| eeuss影院在线奇兵区1页| 婷婷丁香六月天| 精品精品国产自在香蕉网| 欧美激情一区二区三区| 日日摸日日碰夜夜爽97纠| 在线小视频国产| 国产乱子伦农村XXXX| 亚洲综合亚洲国产尤物| 久久久精品免费| 97在线观看永久免费视频| 色妞妞www精品视频| 毛片a级三毛片免费播放| 无遮挡一级毛片性视频不卡| 国产麻豆剧传媒精品网站| 国产一区二区三区高清视频| 亚洲欧美国产日本| 中国一级特黄的片子免费 | 国产香蕉一区二区精品视频| 番肉动漫无修在线观看网站|