Global EditionASIA 中文雙語Fran?ais
Culture
Home / Culture / Heritage

Museums cash in on the past

Online and on-site sales for modern products that provide cultural links are on the rise, Xu Lin reports.

By Xu Lin | CHINA DAILY | Updated: 2021-02-17 12:56
Share
Share - WeChat
Summer Palace employees, clad in Qing Dynasty (1644-1911) costumes, display the park's first creative product of 2021, a gift package with rabbit patterns, in Beijing on Jan 1. JIANG DONG/CHINA DAILY

Post-outbreak trends

Popular creative cultural products share several commonalities, according to Liu Xiaobo, co-founder of the Beijing BES Cultural Creative Development Co, which has provided services pertaining to such products to scenic spots and museums.

"These creative cultural products cater for the core demands of consumers. Some even offer interactive experiences, and can become a topic of conversation," Liu says.

He illustrates with the example of the "blind boxes" produced and sold by Henan Museum in Henan province. It fulfills the customer's dream of becoming an amateur archaeologist, simply by digging into a clod of earth with a small shovel and a brush, to discover replica treasures inside.

It sold out several times in early December, after a post sharing someone's exciting "excavation" experience suddenly went viral on the internet.

"Compared with national and provincial museums, it's difficult for those with less fame, like the city museums, to make themselves stand out in the market," he says. "If consumers are unfamiliar with a museum, it's difficult to persuade them to buy its creative cultural products, so marketing counts for a lot."

Liu says when tourists visit a museum, they like to purchase souvenirs after having an emotional connection with the exhibits. However, this kind of buying has been hit hard by the fact that museums across the country were closed for some time last year due to the outbreak of COVID-19.

The good news is that the pandemic mainly affected the physical shops run by the museums, rather than their online shops, "as the demand for such products is still there", Liu adds.

"With more disposable income than before, Chinese consumers are willing to pay for such cultural and personalized items," he says.

Tmall's data reveals that, as the economy was recovering in the second half of 2020, the sales of such products on Tmall started to increase more quickly. In 2020, the total sales figure rose by 120 percent over 2019.

|<< Previous 1 2 3 4 5 6 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 1000又爽又黄禁片在线久| 国产成人久久精品一区二区三区| 亚洲女成人图区| 翁熄性放纵交换| 国产特黄特色一级特色大片| japanesehdfree人妻无码| 日本xxxx在线观看| 亚洲国产成人精品无码区二本| 久久精品免费一区二区喷潮| 久久精品无码精品免费专区 | 2021国内精品久久久久久影院 | 亚洲偷自精品三十六区| 亚洲一级黄色片| 久久精品99香蕉国产| 中文字幕欧美日韩在线不卡| 中文午夜乱理片无码| www.色亚洲| av免费网址在线观看| 69女porenkino| 国产福利你懂的| 顶级欧美色妇xxxxx| 精品无码国产一区二区三区麻豆 | 嗯嗯啊在线观看网址| 国产乱人伦app精品久久| 国产成人亚洲欧美激情| 国产乱理伦片在线观看| 啦啦啦资源视频在线完整免费高清| 亚洲综合激情另类小说区| 亚洲欧美综合区自拍另类| a级特黄毛片免费观看| 日本XXXX裸体XXXX| 亚洲av成人一区二区三区在线观看| 爽爽影院在线看| 十八岁污网站在线观看| 西西人体高清444rt·wang| 国产熟睡乱子伦视频在线播放 | 激情五月激情综合| 日本亚洲精品色婷婷在线影院| 成年女性特黄午夜视频免费看| 国语自产精品视频在线看| 国产日产久久高清欧美一区|