British hair product brand ghd launches flagship store on Tmall

British leading hairdressing brand ghd, also known as good hair day, launched its online flagship store on Tmall, Alibaba's online shopping platform, Friday during a launch event in Shanghai.

Also as a way to celebrate the 20th anniversary of the brand, a hair show with fashion models whose hair was done by professional hairstylists using ghd products was held during the launch event.

"2021 is a significant year for ghd. It is a milestone for ghd to introduce our brand to the potential Chinese market 20 years after its establishment," said Jeroen Temmerman, CEO of ghd.