Sustainability is the new fashion

In December 2015, the brand finally realized the mass production of flat shoes 100 percent made from recycled materials after three years of trying.

Ye Xiaowei, the former fashion editor of the magazine named Life Style and an influencer who consistently pushes the concept of sustainability, said in an earlier interview with BoF China, "Brands need to tell consumers a story about where does this product come from and what process did it go through before come to the market. The transparency in the supply chain and the story adds value to the products."

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