Longqingxiang makes statement with Chinese aesthetics

On Aug 8, Longqingxiang, a time-honored fashion brand founded in Beijing, has presented a line of new designs in its Migration series for 2022 – designs that have been viewed over 10 million times online.

Based on recent global fashion trends, culture has become the biggest driving force for fashion consumption. With the rapid development of China's economy, national cultural identity and cultural confidence has gotten stronger. "Chinese culture" has become a new fashion element influencing the world. The Migration series launched by Longqingxiang proves China has a place in the international fashion industry.