Longqingxiang launches collection online

The global COVID-19 pandemic has accelerated the digitalization of the fashion industry. People are used to viewing fashion news and new arrivals via their cell phones. And customized designs have once again caught the attention of the industry.

The 2022 Spring/Summer collection of Longqingxiang presents a new style for Chinese fashion brands. For instance, a white linen Chinese-style suit comes with a lower stand-up collar to enhance wearability and elegance. Buttons made of natural blue jade and cuffs using contrast-colored silk both echo Chinese aesthetics in consumers' minds.