China Brand Day events kick off in Shanghai

The 2023 China Brand Day events kicked off in Shanghai on Wednesday as the country seeks to develop its brand building, according to a Xinhua report.

The events, which will run until May 14, comprise an international forum and an exposition on China's brand development.

The exposition is being held both online and offline. The offline segment covers an area of nearly 60,000 square meters.

This year's events also comprise a special exhibition zone, showing China's achievements empowered by brand building in terms of modern agriculture, quality services and digital economy, among others.