Beijing illuminates new winter tourism
Colorful displays, lantern exhibitions entice visitors to linger longer
Learning experience
The lights have already dimmed on the Beijing Chaoyang International Light Festival, which ran from Nov 18 to Dec 9.
However, how such modern light shows can be integrated with traditional lantern fairs to create long-term attractions is still being considered by experts and event organizers.
As an offseason tourism event, the Chaoyang light show encouraged tourists to linger longer in Beijing, but greater efforts are needed from local authorities and business owners to build on that success.
"In fact, Beijing's weak point is its cold weather in winter, and the night economy has been affected over the past few years," said Xiong Haifeng, an associate professor with the School of Cultural Industries Management at the Communication University of China.
"This year's light show has spawned new business models and offered immersive experiences for tourists, thus having an integrated and comprehensive impact."
