Artist duo Craig & Karl turns Beijing museum into theme park

For example, at Zoom Out, Chinese audiences may be greeted with a sense of familiarity as they gaze at the colorful sculptures of simple shapes—round, square and rectangular. Two forms in traditional Chinese architecture, paifang, or memorial archway gates and stone columns, are featured in this courtyard-esque space.

Here, the audience are also encouraged to share their current emotions by using playful emojis to express themselves, witnessing their chosen symbol come to life on screens throughout the space.

"By fostering this interactive dialogue, Craig & Karl invite viewers to shape the interpretation of the urban landscape, blurring the boundaries between art and viewer in a dynamic and immersive experience," Wang said.

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