Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Tetra Pak sanguine on nation's massive F&B market

By WANG ZHUOQIONG | China Daily | Updated: 2024-08-07 09:59
Share
Share - WeChat
Visitors taste Tetra Pak's concept products at a food expo in Shanghai in June. CHINA DAILY

Tetra Pak, a global leader in packaging and processing solutions, is not only eyeing China as its largest market, but also as its fastest-growing regional innovation hub, while expanding its business categories including food supplements to drive new growth, said its top executive.

Globally, Tetra Pak generated net sales of 12.8 billion euros ($13.9 billion) last year, a 2-percent increase year-on-year. The Asia-Pacific region contributed 33 percent of total revenue.

Paul Zhu

Speaking on its strategic positioning in China, Paul Zhu, president of Tetra Pak Greater China, said the move aims to tackle challenges and seize opportunities in dynamic food and beverage sectors.

The Chinese fast-moving consumer goods market recovered in the first quarter, according to the China Shopper Report 2024, released by Bain & Company and Kantar Worldpanel China.

The domestic packaged food and beverage sector, the main customers for packaging solutions providers such as Tetra Pak, witnessed stable growth last year, rising 2.7 percent and 4.3 percent year-on-year, respectively.

However, the dairy sector in China faced periodic challenges, including a recent 2.9 percent drop in packaged milk sales in the first quarter compared to last year, according to the report, likely due to increased out-of-home activities and consumption.

Post-pandemic consumer needs and preferences have shifted significantly, so understanding consumer behavior and competitor moves is crucial for unlocking potential growth opportunities, said the report.

"Our customers in China strive to differentiate themselves through innovation," Zhu said. "How quickly and effectively we can drive innovation is critical for our customers to succeed in China's fast-paced consumer market."

For Tetra Pak, the focus is changing from "transferring" capabilities and solutions to China to "tailoring "them for China, in order to address stronger need for innovation and the speed of innovation, he added.

Local deployment of global-ready offerings is no longer good enough to fully meet market needs. Recent years have seen a pivot toward collaborative innovation and knowledge sharing, leveraging improved offerings enabled by advanced tools and technologies, said Zhu.

Therefore, the company has upgraded its Product Development Center and established the Development & Technology Center in Kunshan, Jiangsu province, to house workshops, labs and facilities with more than 60 research and development staff.

The centers provide a one-stop co-creation service, aligning customers, distributors and market teams to innovate collaboratively, from on-site flavor creation to product testing, significantly shortening innovation cycles and boosting market success rates, said Zhu.

For example, as more food and beverage producers target lower-tier and rural markets, Tetra Pak tailors its packaging solutions to fit these markets by offering suitable sizes, designs, pricing and distribution methods.

While packaging constitutes the majority of its business revenue, the processing business covering various categories beyond dairy such as cheese and ice cream production is poised for expansion, it said.

Moreover, the company's technical services in China, traditionally focused on equipment maintenance and spare parts, have rapidly expanded, driving considerable revenue growth.

For example, Tetra Pak developed more service solutions to help small and medium-sized producers quickly switch packaging sizes and volumes by remodeling existing production parts, offering a versatile and cost-effective production line upgrade to better meet consumers' ever-changing requirements.

Tetra Pak has offered solutions for leading dairy companies like Yili Dairy and Mengniu Dairy in their digital transformation, with their E3/Speed Hyper filling machines featuring e-beam sterilization technology. The new technology has set a new global benchmark for packaging speed, notably reducing operating costs and enhancing environmental sustainability, according to the company.

Creative strategies are what drive dairy brands in China to better navigate some of the industry's emerging challenges, such as a declining birthrate, an aging population, a market traditionally dominated by shelf-stable milk products and increased consumer preference for more cold-chain products, said Yan Wei, a principal of the China health and consumer and investor support teams at global management consultancy Roland Berger.

Despite the challenges in the domestic dairy industry, Tetra Pak said it remains confident in the Chinese market.

"The dairy market in China has its own dynamics and the long-term potential remains promising and vast," Zhu said.

"China presents numerous opportunities, with segmentation and the pursuit of health and 'green' emerging as key market trends shaped by changing consumption habits," Zhu added.

Meanwhile, Tetra Pak has invested in new categories to fuel growth, including food service, dietary supplements and nutrition, which are considered high-potential pursuits.

For example, nutrient supplements grew 20.5 percent, reflecting rising consumer demand for health-related products in the first quarter, according to the China Shopper Report.

The company has tapped these trends, such as creamier dairy products and coconut beverages used in food-service channels, functional foods for seniors, dietary supplements, and cheeses as by-products of deep dairy processing.

"Based on our deep knowledge in the local market, together with the global perspective and resources, Tetra Pak is well-prepared to innovate with our customers and deliver our unique values in the Chinese market," Zhu said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 中文字幕在线免费视频| 欧美孕妇xxxx做受欧美| 疯狂七十二小时打扑克| 稚嫩娇小哭叫粗大撑破h| 特级黄色毛片在放| 欧美电影院一区二区三区| 欧美国产日本高清不卡| 曰批视频免费40分钟试看天天| 欧美h片在线观看| 日韩精品无码一本二本三本| 日本大乳高潮视频在线观看| 成年丰满熟妇午夜免费视频| 少妇被又大又粗又爽毛片久久黑人 | 国产视频你懂的| 国产福利1000| 在线观看国产小屁孩cao大人| 成人av鲁丝片一区二区免费| 天天色天天射综合网| 国产精品自在线观看剧情| 国产成人精品福利网站在线观看 | 天天摸夜夜摸成人免费视频| 国产激情一区二区三区| 又大又紧又硬又湿a视频| 亚洲国产精品张柏芝在线观看| 久久亚洲精品人成综合网| av无码精品一区二区三区四区| 麻豆波多野结衣| 激情综合网婷婷| 日本精品视频在线播放| 天堂8中文在线最新版在线| 国产成人免费a在线资源| 你的腿再打开一点就能吃到了| 久久综合亚洲鲁鲁五月天| gⅴh372hd禁断介护老人| 麻豆av一区二区三区| 爱做久久久久久| 无忧传媒视频免费观看入口| 国产麻豆剧看黄在线观看| 国产一级视频在线观看网站| 亚洲欧洲精品视频在线观看| 中文字幕乱视频|