iQIYI to release over 300 new titles, including short dramas

chinadaily.com.cn | Updated: 2024-09-27 16:22
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Gong Yu, iQIYI’s founder and CEO, speaks at the iJOY Conference in Shanghai, on Sept 25, 2024. [Photo provided to chinadaily.com.cn]

iQIYI, China's leading online entertainment platform, announced on Wednesday the upcoming release of over 300 new titles across diverse genres over 2025 at its iJOY Conference in Shanghai.

The company rolled out an exciting slate of upcoming dramas spanning various genres, including a sequel to Tales of the Tang Dynasty, which is  in production, underscoring its commitment to increasing the value of its existing original dramas. Similarly, iQIYI's popular original variety shows like Become a Farmerare set to return for new seasons. Furthermore, iQIYI looks to strengthen its comprehensive content matrix by diversifying its offerings in documentaries, films, animation, kids' content, and sports.

The conference highlighted the entertainment powerhouse's expansion into short dramas, launching "Micro-Drama Theater" and "Short-Drama Theater," exclusively available to paid subscribers. A response to the growing demand for concise storytelling and short-form content, the strategic initiative looks to replicate the success of iQIYI's acclaimed "Light on Theater"— an expanding collection of nail-biting suspense series.

"These offerings are not just low-budget online series; they continue to reflect our dedication to premium production and creativity," stated Gong Yu, iQIYI's founder and CEO, adding that his company plans to collaborate with industry partners to drive further innovation.

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