2025 Pet Fashion Trend report reveals new consumption wave

By He Qi | chinadaily.com.cn | Updated: 2025-03-31 13:36
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The fourth Petjoy Fashion Week, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions. [Photo by Gao Erqiang/chinadaily.com.cn]

In addition, the consumption of outdoor pet scenes is becoming a new trend. Data shows that the "pet travel" category has increased by 33 percent year-on-year, with a surge in demand for lightweight backpacks, windproof jackets and leashes.

The four-corner insect-proof clothing launched by South Korean brand Tailhigh at the fashion week, which uses microcapsule essential oil and physical barrier technology, has caused a buying frenzy in the South Korean market upon its release.

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