Sanya blooms with romance at rose festival

Additional events include matchmaking gatherings, yacht tours, floral art exhibitions and collaborations with local beverage brands to promote romantic tourism. Organizers say the festival aims to boost Sanya's reputation as a romantic destination while fostering an economic ecosystem around its thriving rose industry.

By integrating culture, tourism and commerce, the event seeks to add to Sanya's appeal as an international travel hotspot.

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