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From city life to rural roots

A young college graduate trades city life for pig farming, using digital skills to share authentic rural stories, boost local sales, and inspire new forms of entrepreneurship.

By Gui Qian and Liu Kun in Wuhan | China Daily | Updated: 2025-05-14 09:34
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Sun distributes revenue from livestream sales to local villagers.[Photo provided to China Daily]

"At first, they didn't believe I could sell dried vegetables to people outside the village," Sun recalled. "But when I handed them the money, their happiness was infectious."

Sun's desire to help others is deeply rooted in her childhood. Raised by her grandparents as a left-behind child, she remembers how they "always thought of others, yet lived frugally themselves." Later, she was able to attend university thanks to scholarships, which gave her a deeper appreciation for the power of support.

So when she saw elderly villagers with high-quality agricultural products but struggling to sell them, she felt she had to step in.

"The countryside doesn't lack people who can grow crops or raise livestock," she said. "What it lacks are people who know how to sell those products."

When asked what it means to return to the countryside to start a business, Sun's answer is refreshingly simple: "Just to stay and live in the countryside."

She recalls her days in the city — living on takeout, constantly busy, sometimes not even having time for a bathroom break, until the stress eventually made her seriously ill. Since moving back to the rural area, she grows her own vegetables, cooks her meals, gets regular exercise through farm work, and has learned many hands-on life skills.

"I don't like the fast-paced, highly competitive lifestyle of big cities. I prefer life in the countryside. There's more physical work, yes — but it's mentally calming and brings me peace of mind," she explained. "Everything I do now is essentially so I can continue living here."

 

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