Beijing hosts 150 emerging brands at 3rd IBrandi Festival

By DU JUAN | chinadaily.com.cn | Updated: 2025-05-26 18:18
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The 3rd IBrandi Festival was recently held in Beijing's Tongzhou district, attracting 150 emerging brands. [Photo provided to chinadaily.com.cn]

"The post-Z generation is expected to spend over 30 percent of new consumption on trendy experiences and emotional value," he said. "Middle-class families focus on investing in education. Health spending among older adults is rising, with a focus on wellness retreats."

The rise of these "new brands" challenges industry norms and represents a new way of life for global youth.

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