Adora Cruises launches 'Nezha' themed summer season

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2025-06-06 14:12
Share
Share - WeChat
Leading Chinese cruise operator Adora Cruises has partnered with Shanghai Film Infinity to introduce the Nezha Conquers the Dragon King summer themed season aboard the nation's first domestically built large cruise ship, Adora Magic City. [Photo provided to chinadaily.com.cn]

Leading Chinese cruise operator Adora Cruises has partnered with Shanghai Film Infinity to introduce the Nezha Conquers the Dragon King summer themed season aboard the nation's first domestically built large cruise ship, Adora Magic City. From June 28 to August, guests can enjoy immersive interactive experiences inspired by the classic animation, merging traditional Chinese culture with modern cruise tourism.

As a cornerstone of Chinese animated cinema, Nezha Conquers the Dragon King has resonated across generations with its themes of family, justice and universal love since its premiere. During the themed season, Adora Magic City will host a series of innovative activities, including the debut of a parent-child stage play based on the film, screenings of Shanghai Animation Film Studio classics like The Monkey King: Uproar in Heaven and Calabash Brothers, and interactive family experiences.

"Cruises serve as cultural messengers and mobile maritime calling cards," said Chen Ranfeng, CEO of Adora Cruises Ltd. "This collaboration integrates classic animation with cruise scenarios, offering a unique Chinese animated themed experience at sea. Through innovative maritime expressions, we aim to bring exceptional cultural works on board, promoting Chinese traditional culture globally."

Chen introduced that Adora Cruises has consistently focused on integrating diverse global elements with Chinese cultural essence. Adora Magic City has already showcased this through its hull design and cultural exhibitions, such as the two-part Digital Dunhuang art exhibition in partnership with the Dunhuang Academy, which highlighted Silk Road culture.

Li Zao, the deputy general manager of Shanghai Film Infinity, stressed the importance of continuous innovation for classic IPs. "By extending IPs beyond traditional screens, we aim to build lasting emotional bonds with audiences in various settings," she explained. "This partnership merges content and experiential consumption, pushing the boundaries of integrating IPs with cultural tourism to advance cultural preservation and effectively narrate Chinese tales."

Currently, Adora Cruises operates two large cruise ships — Adora Magic City and Adora Mediterranea — having served over 680,000 domestic and international guests. The second domestically built vessel, Adora Flora City, has achieved full hull integration and is scheduled for delivery in 2026, set to launch international routes from Nansha, Guangzhou.

This summer, the Adora Magic City will depart from Shanghai on multiple four-night-five-day international cruises to popular destinations in Japan and South Korea, including Fukuoka, Nagasaki, Sasebo and Jeju Island. A special extended summer cruise will also be offered. On July 24, the Adora Magic City will embark on a nine-night-eight-day immersive Japan cruise from Shanghai.

1 2 3 4 5 6 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 丁香色欲久久久久久综合网 | 国产一区二区三区乱码网站| bt天堂网...www在线资源| 亚洲第一综合色| 久久婷婷是五月综合色狠狠 | 尹人香蕉久久99天天| 成人免费无码大片a毛片软件| 国产精品老女人精品视| 四虎影视永久地址www成人| 亚洲欧美日韩中另类在线| 中文字幕日韩三级片| 2019av在线视频| 91精品国产免费久久久久久青草| 韩国美女主播免费的网站| 特黄特色大片免费播放器999| 日韩一区二区三区精品| 国内精品久久久久伊人av| 国产99久久亚洲综合精品| 亚洲av无码乱码精品国产| www.日韩三级www.日日爱| 香港经典aa毛片免费观看变态 | 精品福利一区二区三区| 色婷婷综合久久久| 美女视频黄频a免费观看| 欧美亚洲另类久久综合| 天天摸天天做天天爽天天弄| 国产丝袜视频一区二区三区| 亚洲人成电影网站色| haodiaocao几万部精彩视频| 色噜噜狠狠狠狠色综合久一| 最近中文字幕完整在线电影 | 女网址www女大全小| 国产三级免费电影| 亚洲av成人无码久久精品老人| 97在线观看视频| 精品无码国产AV一区二区三区| 狠狠色综合一区二区| 欧美在线观看免费一区视频| 成人免费乱码大片A毛片| 国产精品99久久免费| 国产精品视频全国免费观看|