Casillas the special guest at Dubai's FIFA Club World Cup roadshow

"Technology has become integral to modern football fandom," said the World Cup winner.

"Whether in the stadium or at home, the viewing experience defines how fans connect with the sport. It's remarkable to see companies like Hisense pushing technological frontiers, bringing fans closer to the action, atmosphere, and emotions of every match."

Founded in 1969, Hisense has solidified its leadership in the global market for 100+ inch TVs, maintaining a 56.7 percent volume share in 2023, 2024 and Q1 2025.