Sponsors line up for entry into booming 'Suchao' soccer league

Popular amateur competition in Jiangsu turns into commercial powerhouse

By Cang Wei in Nanjing and Zhang Xiaomin | China Daily | Updated: 2025-07-09 07:20
Share
Share - WeChat
Sponsor dairy giant Yili displayed a light show with a fleet of 1,000 drones over the Yangtze River on June 13. XUE JINLONG/FOR CHINA DAILY

Ordinary dreamers

Apart from the league's official sponsors, each division and each team also has its own sponsorship partners.

Dongha Northeast Street-side BBQ thought with its heart and not its head, when it decided to back underperforming Changzhou out of a sense of local loyalty.

Zhang Jingyu, a Harbin native who runs the family restaurant, said the sponsorship fulfilled a dream of her family to support sport in Changzhou. Her niece, a second-grader, practices gymnastics at the city's sports school and has won many medals representing Changzhou in provincial competitions, becoming a source of pride for the whole family.

On June 7, Zhang came across an invitation for sponsorship cooperation from the league's Changzhou division. To thank the city for nurturing her niece's talent, the family decided to contribute 100,000 yuan ($13,750) in sponsorship.

"We knew our sponsorship would mean having a sign at the field, but we didn't expect it to be so eye-catching. Also, we didn't anticipate the subsequent popularity of the league," Zhang said.

On June 21, the match between Changzhou and Nanjing ended with a score of 0-4. Changzhou suffered its fifth consecutive defeat without scoring a goal.

Prior to the match, Changzhou had been ridiculed for their losing streak, but they showed fighting spirit during the game, which won them widespread respect.

Of the 22 advertising boards displayed around the ground at the match, Dongha BBQ was the only individual business entity.

Its yellow sign — simply reading "Dongha Northeast Street-side BBQ" — stood out starkly amid the prominent professional advertisements of brands like JD.com, Bank of Jiangsu, and others. It attracted the attention of fans and quickly spread on major short-video platforms.

Netizens dubbed Dongha BBQ the "super individual business entity of the year", and praised the local government's business-friendly environment.

According to data released by Changzhou, the match had 36,712 spectators at the ground and over 8.57 million online viewers. It trended as the top topic on Weibo and Douyin.

Following the sudden surge in popularity, a large number of fans have flocked to support Dongha BBQ.

"We were worried our humble sign might look out of place," Zhang said. "I am very grateful to Changzhou, which embraces thousands of ordinary dreamers like us," she said, advising fans to visit her overwhelmed restaurant at a later date for better service.

|<< Previous 1 2 3 4 5 6 7 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 奶特别大的三级日本电影| 欧美激情综合色综合啪啪五月| 国产日本韩国不卡在线视频| mhsy8888| 日产精品卡一卡2卡三卡乱码工厂 日产精品卡二卡三卡四卡乱码视频 | 4ayy私人影院| 尤物永久免费AV无码网站 | 色8久久人人97超碰香蕉987| 国产精品久久国产精麻豆99网站| yellow动漫免费高清无删减| 精品第一国产综合精品蜜芽| 国产福利免费观看| avtt天堂网手机版亚洲| 无码人妻精品丰满熟妇区| 亚洲а∨精品天堂在线| 翁想房中春意浓1-28| 国产精品久久精品福利网站| hxsp777.com| 无码不卡中文字幕av| 亚洲AV无码一区二区三区人 | 国产性色av高清在线观看| 中文字幕校园春色| 杨幂精品国产专区91在线| 亚洲综合激情九月婷婷| 美女一级毛片免费观看| 国产寡妇树林野战在线播放| 18禁男女爽爽爽午夜网站免费| 天天躁日日躁狠狠躁av麻豆| 中文字幕网站在线观看| 日韩精品视频美在线精品视频| 亚洲欧美日韩国产| 看AV免费毛片手机播放| 国产乱人伦真实精品视频| 麻豆狠色伊人亚洲综合网站| 国产草草影院ccyycom| www.欧美色图| 成人免费看黄20分钟| 久久人人爽人人爽人人片dvd| 杨幂被c原视频在线观看| 亚洲女人18毛片水真多| 波多野结衣潜入搜查官|