Fan pilgrimages to see stars live supercharging cities' economies

Travel to watch performances generates major benefits, tourism spinoffs

By LI YINGXUE | CHINA DAILY | Updated: 2025-07-23 07:46
Share
Share - WeChat
Five giant spheres floating on a Chaoyang Park lake are a special art installation for fans of Taiwan rock band Mayday. CHINA DAILY

Chaoyang Park in Beijing has been lively lately. Five massive, 18-meter-high colorful spheres sit on the lake, drawing crowds of visitors eager to snap photos and check in on social media.

The spheres aren't random art — they're a special installation for fans of Taiwan rock band Mayday, ahead of their 12-concert run at the National Stadium, also known as the Bird's Nest, which starts on Friday. Each sphere represents one band member, and for many fans, it has become a must-visit spot.

Among those making the pilgrimage is Zhou Ying, a 32-year-old engineer in Shanghai. Earlier this month, she seized the opportunity to attend a friend's wedding in Beijing — and braved the city's sweltering 40 C heat to visit the park.

"I've been to Beijing many times, but this was my first time at Chaoyang Park — just to see the spheres," Zhou said. "It felt like a badge of honor."

For Zhou, who's followed Mayday for over a decade, their concerts are more than music. She was in the crowd when the band first played the Bird's Nest 13 years ago. She returned last year and has already secured tickets for two of their upcoming shows in August, when she will be back in Beijing.

On this trip, she plans to visit other Mayday-themed installations around the city, including fan merchandise pop-ups and lifesize caricatures of them scattered at tourist sites and malls. "It's not just about the concert anymore," Zhou said. "It's about exploring the city in a way that's tied to something I love."

In recent years, turning a city into a "concert destination" has emerged as a key strategy for boosting urban consumption. It has evolved into a collaborative effort: local governments provide policy support, tourism bureaus create themed spots, while shopping malls, restaurants, and hotels roll out joint marketing campaigns, and airlines and online travel platforms launch exclusive fan packages.

The result is a layered tourism ecosystem that transforms a single night of music into an extended experience — and a new engine for city branding.

Zhou knows this firsthand. Over the past two years, she has followed Mayday's tour to Wuhan, Hubei province, Tianjin, Hangzhou, Zhejiang province, and Harbin, Heilongjiang province. Each stop was an opportunity for her to explore local culture and contribute to the city's tourism economy.

"I always make time to visit local attractions and try the food," she said. "It gives me a sense of how people live there."

Unlike most tourists, Zhou makes it a point to seek out Mayday-themed pop-up stores and installations unique to each city. "They're a little different every time, so I want to see them all," she said. "And you meet other fans from all over the country. It's like stepping into Mayday Land — it makes me so happy."

1 2 3 4 5 6 Next   >>|

Related Stories

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 丰满爆乳一区二区三区| 免费人成在线观看网站品爱网| 91热久久免费精品99| 无码av中文一区二区三区桃花岛| 亚洲国产精品一区二区第四页| 精品乱码久久久久久久| 国产成人啪精品午夜在线播放| 99re6这里只有精品| 性欧美18-19sex性高清播放| 久久精品成人免费观看| japanesehdfree人妻无码| 欧美国产激情18| 伊人222综合| 老司机永久免费视频| 国产日韩欧美综合在线| 99久久人人爽亚洲精品美女| 成在线人视频免费视频| 久久精品无码一区二区三区 | 老司机在线精品| 国产成人综合久久久久久| 91香蕉视频黄| 好男人www社区| 丰满少妇被猛烈进入高清播放| 最好看的2018中文字幕国语免费 | 大象视频在线免费观看| 中文字幕一区二区三区日韩精品| 日韩精品www| 亚洲区精品久久一区二区三区| 漂亮人妻被黑人久久精品 | 99re5精品视频在线观看| 性导航app精品视频| 久久亚洲sm情趣捆绑调教| 欧美丝袜一区二区三区| 亚洲精品91在线| 真实的国产乱xxxx在线| 四虎永久在线精品视频免费观看 | 乡村大乱淫交换第一章| 欧美日本国产VA高清CABAL| 人人玩人人添人人| 精品久久久无码人妻中文字幕| 国产一区二区精品久久|