China automakers gear up to go overseas
(Agencies)
Updated: 2005-07-20 07:26

NINGBO, China - It was one of those awkward moments for an up-and-coming automaker: as an alarm sounded, workers in bright blue uniforms rushed to rebalance an auto body that had gone awry on the assembly line.

A worker welds the interior of a car at the Geely auto factory in Ningbo, China, earlier this month.[AP]

It may be still close to its humble beginnings, but Geely Group, a privately owned Chinese car manufacturer, has global ambitions.

Geely and fellow Chinese upstart Chery Automotive are gearing up for expansion overseas, having seen sales of their compact cars soar in China at a time of slowing growth for bigger automakers like Volkswagen and Toyota.

Geely’s Merrie, Maple and Haoqing economy models already are sold in almost 30 countries in Asia, the Middle East and Eastern Europe. But the company, based in Ningbo, a port city south of Shanghai, is looking further West.

“We’re planning to explore other markets in Europe. We’re planning to export our cars to America,” An Conghui, general manager of Zhejiang Geely Automobile Co., said during a tour of the company’s main factory.

“Of course there are difficulties, but we can overcome them,” An said. “Our goal is to meet the requirements of every market.”

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