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Updated: 2005-12-12 09:19

Disney gives Pooh a makeover for 80th anniversary

錕斤拷斯錕結:小錕斤拷維錕結“轉錕酵★拷 迎錕斤拷80錕斤拷錕斤拷錕秸籌拷錕斤拷錕斤拷

Disney gives Pooh a makeover for 80th anniversary
The character Winnie the Pooh and friends are shown in more vibrant colors in an effort to give the brand a makeover to prepare for a yearlong marketing push to celebrate Pooh's 80th anniversary in 2006.

Winnie the Pooh is getting a makeover as the Walt Disney Co presses its second-largest franchise into play for a larger share of the $21 billion preschool market, the company said on Wednesday.

Disney is readying a yearlong marketing push in 2006 to commemorate and capitalize on the 80th anniversary of the publication of "Winnie-the-Pooh" and expand the brand beyond The Forest and infant toys, clothing and furniture.

The tubby yellow bear will appear in brighter colors and Disney will emphasize the active side of Pooh's adventures as described in A.A. Milne's 1926 book to appeal to activity loving preschoolers, said Preston Kevin Lewis, global director of the Winnie the Pooh franchise.

"Trust, friendship and happiness -- Pooh doesn't lose any of those things, it just changes how we talk about him," Lewis said.

Disney is still battling an appeal of a 14-year-old Los Angeles lawsuit by heirs of Milne's agent, who claim they are owed millions in royalties.

The company won a dismissal of the lawsuit last year but had warned investors that it could be on the hook for "hundreds of millions" of dollars if it eventually loses the case.

In its December report on the U.S. market for infant, toddler and preschool toys, Packaged Facts, a division of MarketResearch.com, said the sector has outperformed the general toy market.

"The single greatest reason for the overall toy market's decline has been that kids now have access to many other amusements, especially video and videogames," the report said. "The good news is that the infant/toddler/preschooler population will trend higher in the long term, unstoppable, forever and ever and ever..."

Pooh and his friends from the Hundred Acre Wood generated $5.3 billion in retail sales in 2004 -- topped only by Mickey Mouse among the Disney stable. Disney gets a portion of those revenues through its licensing agreements.

Martin Brochstein, an analyst for EPM Communications, said the growing preschool market is one of the most competitive and Disney will by competitive only if it convinces retailers to feature the Pooh products prominently.

"Pooh has a wonderful thing going for it in that it is a heritage brand. It's just a matter of them as marketers making it important enough so that retailers will commit to it," Brochstein said.

(Agencies)

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錕斤拷錕斤拷斯說錕斤拷錕斤拷錕斤拷錕轎★拷錕斤拷錕斤拷涂錕斤拷錕?-錕斤拷錕斤拷維錕斤拷錕斤拷錕斤拷遠錕斤拷錕斤拷失去錕僥訛拷錕斤拷錕斤拷錕斤拷要錕僥憋拷錕街伙拷錕斤拷錕斤拷嵌錕斤拷錕斤拷目錕斤拷錕斤拷錕斤拷錕?

錕斤拷斯錕結公司目前錕皆憋拷一錕節籌拷錕斤拷14錕斤拷錕斤拷錕繳鹼拷錕斤拷錕較幫拷錕斤拷錕腳o拷錕階訛拷錕斤拷錕斤拷錕酵癸拷司錕僥繼籌拷錕斤拷錕斤拷錕竭稱碉拷斯錕斤拷欠錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷元錕僥幫拷稅錕斤拷

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小錕斤拷維錕斤拷錕斤拷錕斤拷摹錕斤拷錕僥訛拷錕斤拷幀錕斤拷錕斤拷小錕斤拷錕斤拷錕斤拷錕?004錕斤拷為錕斤拷司錕斤拷錕斤拷錕斤拷53錕斤拷錕斤拷元錕斤拷錕斤拷錕桔額,錕節碉拷斯錕斤拷錕斤拷錕斤拷械摹錕斤拷錕斤拷住錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕揭詫拷錕斤拷錕斤拷錕剿癸拷峁就拷錕?專錕斤拷使錕斤拷權轉錕斤拷協錕斤拷"錕矯碉拷錕斤拷一錕斤拷錕斤拷錕斤拷錕誡。

EPM Communications錕僥鳳拷錕斤拷師錕斤拷錕斤拷錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷學錕斤拷前錕叫籌拷錕斤拷錕斤拷呔錕斤拷錕斤拷錕斤拷錕斤拷諧錕街伙拷錕斤拷錕剿癸拷峁撅拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕教訛拷小錕斤拷維錕斤拷系錕叫詫拷品錕斤拷錕斤拷錕叫加o拷唯一錕斤拷途錕斤拷錕斤拷錕斤拷錕斤拷強錕斤拷錕斤拷木錕斤拷錕斤拷錕斤拷錕?

錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕叫★拷錕轎拷嶧癸拷錕斤拷芯錕斤拷錕斤拷時錕斤拷模錕斤拷錕轎拷錕斤拷錕揭伙拷錕斤拷錕酵稱鳳拷啤錕斤拷丶錕斤拷錕斤拷錕斤拷錕斤拷冢錕接拷錕斤拷錕揭拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷葉錕斤拷錕斤拷品錕斤拷投錕斤拷錕姐夠錕僥撅拷錕斤拷錕斤拷只錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕角才伙拷錕叫★拷錕轎拷帷拷錕斤拷卸錕斤拷印錕斤拷錕斤拷錕?BR>
 
(錕叫癸拷錕秸憋拷錕斤拷站錕斤拷錕斤拷)

 

Vocabulary:

capitalize on 錕斤拷錕斤拷錕斤拷錕矯o拷

dismissal 錕斤拷錕斤拷錕斤拷錕截o拷錕斤拷錕斤拷錕斤拷錕斤拷






 

 

 

 
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