Prime-time ad auction starts

春晚節目評選冠名過億

Liquor producer Langjiu Group won the bid for the title sponsor of "Naming My Favorite Show of the CCTV Spring Festival Gala" with RMB110m. It was the first bid topping RMB100m as CCTV Wednesday launched its 2010 prime-time advertising auction. CCTV is expected to net RMB10b at this year's auction, industry insiders said. It pocketed RMB9.256b for 2009 prime-time advertising slots amid an economic crunch last year.

18日，中央電視臺正式啟動2010年黃金資源廣告招標活動，郎酒集團以1.1億元標得"我最喜愛的春節聯歡晚會節目評選"獨家冠名權，這是央視此次招標首個過億標的。在去年經濟危機的背景下，央視2009年黃金廣告拍出92.56億元高價，業內人士預測，央視今年招標可納百億。

*以上新聞由ChinaDaily雙語手機報提供