您現(xiàn)在的位置: > Language Tips > News English > Bilingual News  
 





 
最新調(diào)查:性感廣告無(wú)法吸引女性
[ 2006-09-13 09:00 ]

A sexy ad.
              

Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100% female readership what do consumers want?

To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 college-aged women to photos of attractive women.

After looking at each photo, the participants would point to a manikin that represented their emotional reaction.

For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman.

The findings seem to contradict the sensual images that saturate the ads in female magazines. "It seems they missed the mark here," said Jon Morris, one of the co-authors.

He added that the results also illuminate a gap between the male executives who are marketing the magazines and the consumers.

In an initial survey, participants were asked to rate photos of models according to six beauty categories, including sex kitten and classic feminine. "These beauty types were determined by fashion editors at magazines," Goodman said.

But rather than distinguishing between six beauty types, the participants only saw two types. "After analysing the data, we found that female consumers only saw two types of beauty: wholesome and sexy-sensual," Goodman said.

For instance, Katie Holmes is an example of wholesome while the Victoria's Secret models are sexy-sensual, she said.

(Agencies)

一項(xiàng)研究表明,雜志上的性感美女廣告可能吸引不了女性讀者的目光。廣告的成功與否取決于廣告是否能吸引顧客。但是,如果說(shuō)在《誘惑》和《魅力》這樣的女性雜志上做廣告,消費(fèi)者又有哪些期待呢?

為了找到答案,佛羅里達(dá)大學(xué)的一組研究人員對(duì)100多名女大學(xué)生在看到漂亮女性照片時(shí)的情緒反應(yīng)進(jìn)行了測(cè)評(píng)。

調(diào)查對(duì)象在看完每張照片后,都要指出一個(gè)可以代表她們情緒的人體模型。

比如,一組人體模型代表從“不感興趣”至“興奮”的各種喚起反應(yīng),研究報(bào)告主要撰寫(xiě)人羅賓·古德曼說(shuō),越是挑逗的女模特,越讓女性厭煩和不感興趣。

這些研究結(jié)果似乎跟充斥于女性雜志中的各種性感廣告相矛盾。研究報(bào)告的撰寫(xiě)者之一喬恩·莫里斯說(shuō):“他們可能忽視了這一點(diǎn)。”

他說(shuō),這個(gè)研究結(jié)果也讓我們看到做女性雜志市場(chǎng)營(yíng)銷(xiāo)的男業(yè)務(wù)員對(duì)女性消費(fèi)者還不夠了解。

在一個(gè)初步測(cè)試中,研究人員要求調(diào)查對(duì)象給六種美女類(lèi)型的模特照片打分,這其中有性感尤物,也有古典美女。古德曼說(shuō):“這些美女類(lèi)型是由雜志的時(shí)尚版編輯定的。”

但是調(diào)查對(duì)象并沒(méi)有將這些模特分成六種類(lèi)型,她們主要評(píng)出了兩種美麗類(lèi)型。古德曼說(shuō):“在對(duì)這些數(shù)據(jù)進(jìn)行分析后,我們發(fā)現(xiàn)女性消費(fèi)者只評(píng)出了兩種類(lèi)型:健康型和性感性。”

她說(shuō),比如,凱蒂·赫爾莫斯屬于健康型美女,而為“維多利亞秘密”做廣告的模特們都屬于性感型美女。


(英語(yǔ)點(diǎn)津姍姍編輯)

 

Vocabulary:


illuminate : to provide intellectual or spiritual enlightenment and understanding(啟發(fā);使人理解)

 

 

 

 
 

 

 

 
 

48小時(shí)內(nèi)最熱門(mén)

     

本頻道最新推薦

     
  最新調(diào)查:性感廣告無(wú)法吸引女性
  Ground zero: 世貿(mào)大廈遺址
  美國(guó)各地舉行9•11五周年紀(jì)念活動(dòng)
  李安拍《色•戒》陳沖飾梁朝偉太太
  “美黑沙龍”小荷才露尖尖角






主站蜘蛛池模板: 免费在线观看视频a| 最新国产中文字幕| 国产偷窥女洗浴在线观看| 丹麦**一级毛片www| 精品久久久无码中文字幕| 国产欧美一区二区精品久久久| 久久久久久久影院| 猫咪免费人成在线网站| 国产精品vⅰdeoXXXX国产| 久久99国产精一区二区三区| 欧美性生交活XXXXXDDDD| 国产三级电影网站| a级片免费在线| 日产码一卡二卡三国产乱码 | 日本黄线在线播放免费观看| 啦啦啦啦在线直播免费播放| 9久久免费国产精品特黄| 无码日韩人妻av一区二区三区| 伺候情侣主vk| 色老头老太xxxxbbbb| 国产男女无遮挡猛进猛出| 中国乱子伦xxxx| 欧美熟妇VDEOSLISA18| 国产女人91精品嗷嗷嗷嗷| 不用付费的黄色软件| 暴力调教一区二区三区| 可以免费观看一级毛片黄a| 国产精品真实对白精彩久久| 国产色综合一区二区三区| 久久久国产99久久国产久| 猫咪免费人成网站地址| 国产91精品一区| 麻豆国内精品欧美在线| 天天干天天操天天摸| 乱中年女人伦av三区| 粉嫩虎白女m3n8视频| 国产亚洲人成网站在线观看| 99久久精品免费精品国产| 成人av在线一区二区三区| 国产精品国产香蕉在线观看网| 好吊色青青青国产在线观看|