您現在的位置: > Language Tips > Survival English > Business English  
 





 
匯豐商務英語寫作教程(28)
[ 2007-06-19 10:23 ]

如何寫說服客戶改變主意的信件?按照下面的步驟,您就可以輕松搞定。

 

Difficult Letter #1: Persuading a Customer 

 

THE SITUATION 

 

An HSBC customer in Thailand has decided to purchase a new car. As a result, he has requested an increase in his overdraft facility to pay for the new car.

 

HSBC, however, prefers its customers to use car loans when purchasing new cars. A loan allows customers to pay for the car over a longer period of time. The repayment schedule gives customers a clear picture of their financial commitments for the period of the loan. In addition, a loan enables customers to use their overdraft facility to meet unexpected expenses.

 

Your colleague has drafted a letter to persuade the customer to apply for a car loan.

 

THE FIRST DRAFT 

 

Evaluate the tone of the first draft below.

 

21 October 200X

 

S Khomson

6/F 324 Phayathai Road

Bangkok

 

Dear Mr Khomson

 

Thank you for your letter requesting an increase in your overdraft facility.

 

We, however, do not recommend using your overdraft facility to purchase a new car. Therefore, we suggest that you apply for a car loan instead.

 

I have enclosed a brochure on car loans.

 

Please read the brochure and complete the application form. As soon as I receive your application, I will help you process the loan.

 

I look forward to hearing from you.

 

Yours sincerely

 

What do you think of the tone of this letter?

 

Write your comments on a piece of paper. Then, compare your comments with the evaluation below.

 

THE FIRST DRAFT – EVALUATION

 

The letter is quite courteous. The writer has used appropriate strategies for writing polite, positive and personal sentences.

 

However, the writer has been too direct. The writer assumes that the customer will accept the suggestion. But the reader - the customer - has already indicated what he wants to do. So he may resist the suggestion.

 

How, then, can you get the customer to agree with your suggestion?

 

IMPROVING THE DRAFT 

 

How could you improve the draft?

 

Write your ideas on a piece of paper. Then compare your ideas with the suggestions.

 

The writer's first sentence is quite pleasant. However, you could add a sentence to compliment the customer. For example:

 

"I have enjoyed serving you over the past five years." 

 

Before making a suggestion, you need to provide some background. You need to state the reasons for the suggestion first. If possible, you should also state how your suggestion can benefit the customer.

 

Then, you can make your suggestion.

 

Finally, you should close the letter positively. You should also offer your help if the customer agrees with your suggestion.

 

IMPROVING THE DRAFT - APPROPRIATE PATTERN 

 

How do you structure the contents when you need to persuade a customer to accept your suggestion?

 

In the table below, the pattern for writing to persuade a customer is incomplete. You need to complete it.

 

Pattern for persuading a customer to accept your suggestion

1) Pleasant introduction, complimenting the customer

2)

3)

4) Polite close, with offer of help

 

Keys:

 

2) Reasons for / benefits of the suggestion

3) Suggestion

 

REVISING THE DRAFT 

 

Now try revising the draft prepared by your colleague.

 

To do this, you will need

l         the draft prepared by your colleague

l         the appropriate pattern for persuading a customer to accept a suggestion

l         information about the benefits of a car loan

l         a pen and a piece of paper.

 

REVISING THE DRAFT – EXAMPLE

 

21 October 200X                                

 

S Khomson

6/F 324 Phayathai Road

Bangkok

 

Dear Mr Khomson

 

Thank you for your letter requesting an increase in your overdraft facility. I have always enjoyed assisting you manage your finances over the years.

 

Purchasing a new car is a significant investment. An HSBC car loan allows you to pay for your new car over a longer period of time. In addition, whatever repayment schedule you choose provides you with a clear picture of your financial commitments for the whole period. At the same time, you can still use your overdraft facility to meet any unexpected expenses.

 

Therefore, I suggest that you apply for a car loan when you purchase your new car. I have enclosed a brochure which provides additional information.

 

Mr Khomson, I urge you to consider this suggestion. I believe you will find a car loan the most convenient way to meet all of your expenses, both budgeted and unexpected. Please call me on 217 9876 so that we can discuss the terms in detail.

 

I look forward to hearing from you.

 

Yours sincerely

 

下一節我們將學習如何寫 refusing requests 的信件。

 

(來源:中國物流論壇 實習生江巍 英語點津 Annabel 編輯)

我要學習更多商務英語

 
 
相關文章 Related Stories
 
匯豐商務英語寫作教程(27) 匯豐商務英語寫作教程(26)
匯豐商務英語寫作教程(25) 匯豐商務英語寫作教程(24)
匯豐商務英語寫作教程(23) 匯豐商務英語寫作教程(22)
匯豐商務英語寫作教程(21) 匯豐銀行商務寫作教程(20)
匯豐銀行商務寫作教程(19) 匯豐銀行商務寫作教程(18)
         
 
 
 
 
 
         

 

 

 
 

48小時內最熱門

     

本頻道最新推薦

     
  “鬧鐘”上的英語
  怎樣表達強烈的語氣
  尋找代理商(1)
  匯豐商務英語寫作教程(27)
  “遺傳(爸爸的眼睛)”怎么說

論壇熱貼

     
  "吃醋"應該怎么譯啊?
  How to translate "城市病"?
  一見鐘情,日久生情,怎么翻譯?
  請問“看某人的笑話”怎么翻譯?
  “我被登上了報紙”怎么說?
  How would you say"多退少補“?






主站蜘蛛池模板: 直播视频区国产| 窝窝午夜看片国产精品人体宴| 日韩三级视频在线| 亚洲精品美女久久777777| 中文字幕视频在线观看| 欧美激情xxxx性bbbb| 国产69精品久久久久9999| 香蕉视频网站在线观看| 孩交精品xxxx视频视频| 久久精品中文字幕无码| 欧美色图你懂的| 午夜a级理论片在线播放| 911亚洲精品| 在线观看国产情趣免费视频| 中文字幕在线视频精品| 最近中字视频在线观看| 亚洲精品无码你懂的| 美女扒开大腿让男人桶| 国产成人精品福利网站在线观看| 97精品国产高清自在线看超| 成人午夜18免费看| 久久婷婷五月综合色国产香蕉| 欧美日一区二区三区| 免费a级毛片无码| 老婆~我等不及了给我| 国产成人精品午夜二三区波多野| 99久久人妻精品免费一区| 性色a∨精品高清在线观看| 久久国产精品张柏芝| 欧美亚洲天堂网| 亚洲精品在线电影| 精品一区二区三区在线播放视频| 国产一卡2卡3卡4卡网站免费| 玖玖爱zh综合伊人久久| 国产精品自在在线午夜出白浆 | 欧洲精品码一区二区三区免费看| 人人妻人人做人人爽| 精品少妇ay一区二区三区| 国产一在线精品一区在线观看 | 亚洲精品不卡视频| 羞羞视频免费网站含羞草|