鹿晗任《星戰》中國大使 外媒稱他為“中國的比伯”

Often described as China's answer to Justin Bieber, the 25-year-old pop star is suddenly everywhere, promoting 'Star Wars' and 'Kung Fu Panda 3,' and next appearing opposite Matt Damon in Zhang Yimou's 'The Great Wall.'
人們經常稱鹿晗為“中國的賈斯汀·比伯”，這位25歲的流行歌手好像一下子就火起來了：剛忙完電影《星球大戰》和《功夫熊貓3》的宣傳工作，又要出現在張藝謀導演的電影《長城》中，與馬特·達蒙上演對手戲。

Although he's virtually unknown in the West, 25-year-old Chinese pop star-turned-screen neophyte Lu Han has emerged as the de facto face of Hollywood in China.
實際上，鹿晗在歐美的知名度并不高，但作為歌手出身的演員新秀，他成功地成為了好萊塢在中國的代言人。

Disney revealed that Han had been named the "official ambassador" for Star Wars: The Force Awakens inChina. This uncommon title comes with obvious weight: The pic is all but certain to be the biggest international movie of 2016, andChinais now the world's second-largest movie market.
迪斯尼影業透露，鹿晗將出任《星球大戰：原力覺醒》的中國形象大使。這個頭銜非比尋常，其重要性也不言而喻：《星球大戰》完全可以說是2016年最重要的國際大片，而中國則是世界第二大電影消費市場。

In his capacity as Star Wars "ambassador," according to Disney, Han will serve as an honorary member of the "Jedi Order" inChina, appearing in local advertising spots and at promotional events, while a special remix and music video for his forthcoming single "The Inner Force" will be the official Chinese promotional theme song for Force Awakens.
迪斯尼影業表示，作為《星球大戰》的中國代言人，鹿晗將以中國絕地武士團榮譽會員的身份出席相關廣告和宣傳活動，而鹿晗即將發行的單曲《原動力》的特殊混音版和MV也將成為宣傳《原力覺醒》的中文官方主題曲。

Han is also putting his personal brand to work on behalf of DreamWorks Animation. He released "Deep," a music video promoting Kung Fu Panda 3, the much-anticipated U.S.-China co-production from the Oriental DreamWorks joint venture. The video, in Mandarin and English, was directed by Raman Hui, the filmmaker behind Monster Hunt, which became the highest-grossing pic ever in China over the summer.
同時，作為夢工廠動畫公司的代言人，鹿晗正在充分發揮他的個人品牌作用。備受期待的《功夫熊貓3》是一部中美合拍片，由中美合資企業上海東方夢工廠影業負責制作。鹿晗為該片推出了中英文歌曲MV《海底》。該 MV由電影導演許誠毅操刀。許導的《捉妖記》是今年暑期中國最賣座的電影。

Next, Han will appear opposite Matt Damon and Willem Defoe in director Zhang Yimou's period epic The Great Wall, from Thomas Tull's Legendary Pictures — arguably the second most-anticipated U.S.-China collaboration of 2016 behind the Kung Fu Panda sequel.
接下來，鹿晗將與馬特·達蒙和威廉·達福一同出現在張藝謀執導的好萊塢史詩電影《長城》中。該電影將由托馬斯·圖爾的傳奇影業負責出品和發行。《長城》將成為繼《功夫熊貓3》之后，2016年第二部最受期待的中美合拍片。

So, who is this Chinese pop phenom, and why are so many Hollywood heavyweights banking on him?
那么，這位中國新星到底是誰？為什么能贏得這么多好萊塢大腕的青睞？

Thank to his boyish looks, messy mop of hair and legions of young female fans spanningAsia, Han has often been described as the Chinese answer to Justin Bieber. Born and raised in Beijing, he pursued university studies abroad in South Korea, where he was scouted to become a founding member of South Korean-Chinese boy band EXO. In October 2014, Han broke from the group and began a solo career, as well as a transition into film acting, starring in 20 Once Again and The Witness. Both films became sizable hits in China over the summer (20 Once Again grossed just under $60 million; The Witness opened to $17.8 million, topping Ant-Man in its second week).
鹿晗長著一張娃娃臉，頭發凌亂蓬松，在亞洲俘獲女粉絲無數——正因為如此，他也經常被稱為“中國的賈斯汀·比伯”。鹿晗在北京出生、長大，大學赴韓國留學期間，被星探發掘，成為中韓男團EXO的初始成員之一。2014年10月，鹿晗退出EXO單飛，開始向演藝方向發展，先后主演了《重返20歲》和《我是證人》。這兩部電影在今年夏季的票房成績都不錯：《重返20歲》票房近6000萬美元；《我是證人》首映票房達1780萬美元，第二周票房超《蟻人》位居榜首。

Perhaps more valuable to Disney and DreamWorks, Han has cultivated an influential celebrity brand on Chinese social media. He counts nearly 12 million followers on Weibo and holds the Guinness World Record for most comments on a single Weibo post (the tweet in question concerned British soccer club Manchester United, also wildly popular inChina). His post announcing his Star Wars gig — "I am honored to be the Star Wars ambassador to China, May the Force be with you!" — has been retweeted some 1.5 million times.
也許，迪斯尼和夢工廠更看重的是鹿晗在中國社交媒體上的超高人氣。他的微博粉絲近1200萬，他有一條個人微博評論破千萬，創吉尼斯世界“單條微博評論數”紀錄（這是一條關于英國足球俱樂部曼聯的微博，該俱樂部在中國很受歡迎）。他的另一條微博——宣布自己成為《星球大戰》官方大使：“很榮幸可以成為《星球大戰》中國大使，愿原力與你同在！”——已被轉發了150萬次。

Han's appeal among young female filmgoers may also have been a decisive factor for Disney, as young Chinese women have emerged as an increasingly vital demographic for movie marketers there.
隨著中國年輕女性在國內電影消費市場的重要性與日俱增，鹿晗對年輕女影迷的吸引力也是迪斯尼選中他的一個關鍵因素。

"As a popular young idol, Lu Han is a good fit for our promotional approach for Star Wars," John Hsu, Disney's vp and general manager in China, said (translated from Chinese). "He's also a Star Wars super fan himself. I believe he will do a great job at raising the Chinese audience's anticipation and enthusiasm for The Force Awakens."
迪斯尼影業副總裁兼中國地區總經理徐隆立表示：“作為一位年輕的流行偶像，鹿晗非常適合我們為《星球大戰》策劃的宣傳方向。他本人也是《星球大戰》的鐵桿粉絲，我相信他會大大提高中國觀眾對《原力覺醒》的期待和熱情?！?/p>

Give it a few years, and Justin Bieber may come to be known as the U.S. answer to Lu Han.
說不定幾年后，人們可能會說賈斯汀·比伯是美國的鹿晗呢。

Vocabulary
neophyte：初學者，新手
arguably：可能，大概
bank on：指望；依賴

英文來源：好萊塢報道
譯者：懵懵zoe
審校&編輯：杜娟