Audience rating

據(jù)報道，2004雅典奧運會僅靠出售電視轉(zhuǎn)播權(quán)一項，就為國際奧委會帶來了15億美元的收益，幾乎是1984年洛杉磯奧運會的5倍。外電報道如下：The National Broadcasting Company in the US purchased the television rights for 793 million US dollars, the highest price paid for an event of this kind. But the company still earned net profits of over 200 million US dollars due to high audience ratings and advertising revenues of around 1 billion US dollars. audience rating表示“收視率”，因為rating除了“等級; 級別; 估價”等常見含義外，還表示“（電臺、電視臺調(diào)查后確定的）節(jié)目受歡迎的程度”。

國際奧委會的奧運收入主要來源于四個方面，電視轉(zhuǎn)播權(quán)、頂級贊助商的廣告、奧運吉祥物等商品的特許經(jīng)營權(quán)和奧運比賽的門票。