中國網(wǎng)站品牌欄目（頻道）
美國佛羅里達(dá)州一位卡車經(jīng)銷商最近推出一項(xiàng)優(yōu)惠購車活動(dòng)，凡在他店里購買卡車的顧客就能獲贈(zèng)一張槍械購買券，可以到指定的槍械用品店免費(fèi)獲得一支AK47突擊步槍。據(jù)悉，這個(gè)卡車經(jīng)銷店位于桑福德市，主要的客戶群體為獵人、漁民以及戶外運(yùn)動(dòng)人士。該店經(jīng)理稱，自上周美國退伍軍人紀(jì)念日當(dāng)天推出這一促銷活動(dòng)以來，他們的銷售額增長了三倍。他表示，獲贈(zèng)槍械購買券的顧客需通過審查才能拿到獲贈(zèng)的步槍，顧客也可以用購買權(quán)選購其它種類的槍械。
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A truck dealer and gun rights supporter in Florida has tripled his sales by offering a free AK-47 assault rifle to all new buyers, he said on Monday. |
A truck dealer and gun rights supporter in Florida has tripled his sales by offering a free AK-47 assault rifle to all new buyers, he said on Monday.
"My sales have increased three-fold," Nick Ginetta, of the Nations Trucks dealership in the central town of Sanford, told AFP. He said his clientele is mostly hunters, fishermen and outdoorsmen.
"If I (were) selling Hyundais, I would not go for that. It wouldn't attract my customer base," he added.
He unveiled the offer last week in a show of support for US troops ahead of Veterans Day.
"A lot of veterans have given a lot of sacrifice for this country, for our rights, and one of the rights that we have is the ability to own firearms," Ginetta, himself a veteran, said.
In the last four days he has handed out 21 vouchers for new AK-47s that can be used at a local gun shop, where he has reserved 100 of the assault rifles at wholesale prices.
He plans to continue the offer until the guns sell out.
"I give you a voucher to go to the gun shop, and you have to pass all state and federal regulations," he said, adding that customers can use the vouchers for other firearms.
"The whole reason to advertise (AK-47s) was to create buzz... I chose the weapon for that specific reason. I wanted the buzz. To be honest, I didn't anticipate the success."
The decision to focus the ad campaign on the AK-47, an assault rifle used by armed groups the world over, including insurgents battling US troops in Iraq and Afghanistan, has not gone unnoticed among Ginetta's employees.
"The salesmen, they make jokes," he said. "'Nick, line one. It's (Osama) bin Laden. He wants to buy a truck!"
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(Agencies)
（中國日報(bào)網(wǎng)英語點(diǎn)津 Helen 編輯）
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