English 中文網 漫畫網 愛新聞iNews 翻譯論壇
中國網站品牌欄目(頻道)
當前位置: Language Tips > 雙語新聞

反腐捧紅二手奢侈品市場
China's corruption crackdown is helping fuel a second-hand luxury market

[ 2013-11-07 12:07] 來源:中國日報網     字號 [] [] []  
免費訂閱30天China Daily雙語新聞手機報:移動用戶編輯短信CD至106580009009

反腐捧紅二手奢侈品市場

查看原文

As fur coats and Swiss watches fall out of vogue among China’s elites facing a corruption crackdown, another luxury sector is quietly thriving. The second-hand luxury market has seen a jump this year, according to a survey of stores by Fortune Character Institute, FCI, a Chinese luxury lifestyle publication.

China’s second-hand luxury stores range from independent boutiques selling, renting, or repairing designer wares to chains like Hong Kong’s Milan Station or Japan’s Brand Off, both of which have stores on the mainland. (They’re not to be confused with the stalls full of fake Vuitton in Beijing’s famous Silk Street Market.) Online operations have sprung up too, such as Secoo.com, which has around 600,000 registered users .

Second-hand designer goods can cost as little as a third of their original price.On Secco, a Louis Vuitton bag sells for 2,750 yuan or $450 (link in Chinese), compared to a retail price of 8,350 renminbi. Rare or limited-edition items can even fetch more second-hand than the original price.

According to the FCI survey of about 200 second-hand luxury shops in Beijing, Shanghai and Guangzhou, sales totaled about 3 billion yuan ($490 million) in the first half of 2013. That’s pretty small compared to China’s overall luxury market, worth about $18 billion in 2012 (paywall) according to Bain & Company. But it’s a 30% jump from the year before. FCI posits that the second-hand luxury market could grow 20% this year, which is about how much sales in China’s traditional luxury sector grew in 2012. (Analysts are expecting the traditional luxe sector to grow a measly 5% to 7% (paywall) this year.)

The number of second-hand stores has grown too, to a little over 800, from just over 500 last year. Stores have been setting up in smaller cities like Changsha, Hangzhou and Chengdu as well as in larger, wealthier urban centers, the publication said.

While China’s austerity campaign and the increasing scrutiny of officials’ behavior by Chinese bloggers are likely helping, second-hand stores have been around for a while, as a way for wealthy Chinese to sell off unwanted goods. Pawn shops began appearing in the country in the 1990s and copycat stores of Milan Station, the second-hand luxury chain from Hong Kong, were all over the country by 2011. Today, second-hand stores always see extra business after the holidays when the most “gifting” occurs. Another explanation is that as more Chinese travel abroad—especially in Asia where second-hand luxury stores have been popular for years in Japan and South Korea—they’ve become more accepting of the idea of wearing someone else’s expensive hand-me-downs.

查看譯文

反腐讓皮草和瑞士表等奢侈品在中國的精英中逐漸失寵,但與此同時,奢侈品行業的另一個市場正在悄然興起。根據中國富豪生活方式研究機構財富品質研究院的一項調查,今年的二手奢侈品市場人氣大漲。


中國的二手奢侈品店既有獨立的精品銷售店、租賃店、修理店,又有大牌連鎖店,如香港的米蘭站和日本的二手名牌店Brand Off等(北京的秀水賣的是名牌仿貨,而這些店是真材實料的名品)。此外網上店鋪也非?;穑瑂ecoo.com的注冊用戶已達60萬人。



某些二手品牌貨的價格可低至原價的三分之一。在secoo上,原價8350元的LV的包,售價僅為2750元,合450美元(還有中文鏈接)。珍藏版或限量版的二手奢侈品價格則可能會高于原價。


財富品質研究院對北京、上海和廣州的約200家二手奢飾品店進行了調查,結果顯示,2013年上半年的總銷售額高達30億元(或4.9億美元)。相對于整個中國的奢侈品市場,這僅是一小部分。根據美國貝恩咨詢公司的調查,2012年中國的奢侈品市場價值180億美元,較前一年增加了30%。財富品質研究院預計,今年二手奢侈品市場的增長率將為20%,與中國傳統奢侈品行業在2012年的銷售增長保持一致(分析家們認為,今年中國的傳統奢侈品行業的增長將僅為5%-7%左右)。



二手店的數量也從去年的500多家猛增到800多家。根據報道,在長沙、杭州、成都等中型城市,和一些較大的富裕的城市中心,也紛紛出現了二手奢侈品店。



隨著中國政府倡行節約,中國網民對貪腐行為的不斷曝光,作為國內富人處置奢侈品的渠道,二手商店的生意一時間風生水起。從上世紀90年代起,國內開始出現典當行;到2011年,各種效仿香港的米蘭站的二手奢侈品商店在大陸遍地開花。如今,每次送禮頻發的假日結束后,二手商店都會迎來紅火的生意。另外一種解說是,隨著越來越多的國人出境旅游,尤其是去日本和韓國這些二手奢侈品店已盛行多年的亞洲國家,越來越多的人們接受了使用二手的貴重物品的觀念。

(譯者 shanxitgrenting 編輯 丹妮)

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883631聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。
 

關注和訂閱

人氣排行

翻譯服務

中國日報網翻譯工作室

我們提供:媒體、文化、財經法律等專業領域的中英互譯服務
電話:010-84883468
郵件:translate@chinadaily.com.cn
 
 
主站蜘蛛池模板: Av鲁丝一区鲁丝二区鲁丝三区| 亚洲精品国产国语| 18精品久久久无码午夜福利| 成人超污免费网站在线看| 亚洲五月激情网| 男人天堂网www| 国产乱子伦在线观看| 1024手机看片基地| 好妈妈5高清中字在线观看神马| 久久婷婷成人综合色| 欧美日韩精品久久久免费观看| 午夜宅男在线永久免费观看网 | 日韩电影免费在线观看网站| 亚洲精品亚洲人成在线观看| 精品视频vs精品视频| 国产在线精品一区二区在线看 | 久久综合久久鬼| 在线免费观看a级片| 不卡精品国产_亚洲人成在线| 日韩一区二区视频在线观看| 亚洲国产精品张柏芝在线观看| 男人j桶女人j免费视频| 四虎国产精品永久在线播放| 97碰公开在线观看免费视频| 国产视频一区二区三区四区| xxxxx做受大片视频| 无码人妻精一区二区三区| 久久青草精品38国产免费| 欧美日韩国产乱了伦| 你是我的城池营垒免费观看完整版 | 日本亚洲精品色婷婷在线影院| 夜夜高潮天天爽欧美| 一级特黄录像免费播放肥| 日本乱码视频a| 九九久久精品无码专区| 欧美成人手机视频| 亚洲色图.com| 精品久久久无码人妻字幂| 四虎永久免费地址ww484e5566| 麻豆AV一区二区三区久久| 国产精品一区亚洲一区天堂 |