Global EditionASIA 中文雙語Fran?ais
World
Home / World / China-Europe

Chinese tourist market catches British interest

By ANGUS McNEICE in London | China Daily | Updated: 2019-11-05 09:10
Share
Share - WeChat
China's tourism industry is well represented at the World Travel Market trade fair in London. ANGUS MCNEICE/CHINA DAILY

The audience spilled out from the designated seating area and into the walkway at one particularly popular morning session at the World Travel Market trade fair in London on Monday.

The session-titled "The Booming Chinese Outbound Market"-attracted a cohort of travel executives eager for tips and insight into the hottest commodity in today's tourism industry: the Chinese traveler.

China retained its status as the world's biggest outbound tourism market last year, when Chinese travelers took almost 150 million trips abroad, up 14.7 percent year-on-year, according to the China Tourism Academy.

That growth continued into the first half of this year, when Chinese people made 81.3 million trips overseas, a 14 percent increase on the same period in 2018.

Kate Xiong-Britton, who leads hotel contracting in Europe for Chinese online travel company Ctrip.com, said these impressive figures might even represent the calm before the storm.

"You are thinking currently China is booming, and your business with China is growing. I dare say it hasn't even started yet," Xiong-Britton told the audience.

"Less than 10 percent of Chinese people have passports. Most of the business comes from major cities like Shanghai, Beijing, Guangzhou-very international, mature cities. But China is a massive country, and Ctrip is working on opening up business to people all over China."

At the trade fair, China's Ambassador to the United Kingdom Liu Xiaoming said that Chinese tourism is an important driver of global economic growth.

"In 2017, China topped the world in tourist expenditure overseas at $257.7 billion," Liu said, quoting figures from the United Nations World Tourism Organization.

Liu said that tourism can play a major role in job creation and poverty alleviation in emerging markets.

UK Tourism Minister Helen Whately said that the British government is keen to attract more Chinese tourists, who typically spend three times as much as the average travelers do while in Britain. Last year, 391,380 Chinese nationals came to the UK where they spent 657 million pounds ($648 million).

"China and the UK have similar ambitions for tourism," Whately said. "We both recognize how good it is to get people to travel around and go beyond the capitals, because that is a good thing for our economies."

At the Monday morning session, experts provided insight into growing trends in the Chinese outbound market. Increasing numbers of independent travelers are setting off from China, whereas in the past Chinese tourists have provided big business for group tour companies. Travelling Chinese millennials are generally adventurous and bilingual, and are looking to have unique experiences off the beaten track, the audience heard.

Rob Lang, director of the Edinburgh Tourism Action Group, or ETAG, highlighted the importance of a coherent social media strategy in promoting cities and regions.

Lang said the ETAG had significantly increased engagement with potential travelers after the group invited local businesses to advertise and promote on the same WeChat and Weibo channels, rather than opening individual platforms.

At the trade fair, 110 delegates from 30 Chinese provinces and autonomous regions set up shops at the China pavilion, which is modeled after a bullet train. The delegates are in London for three days and aim to cut deals with travel agents from other nations to boost Chinese inbound travel.

On Wednesday, the final day of the trade fair, the China National Tourist Office in London will launch a social media initiative, which will promote China as a travel destination across new YouTube, Facebook, Instagram and Facebook accounts.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 免费无码又爽又刺激高潮 | 另类视频区第一页| japanese酒醉侵犯| 91资源在线播放| 西西人体大胆免费视频| 欧美高清精品一区二区| 性无码专区无码| 国产精品午夜国产小视频| 人人妻人人爽人人澡人人| 国产寡妇偷人在线观看视频 | 韩国成人毛片aaa黄| 穿长筒袜的有夫之妇hd中文 | 日本zzzzwww大片免费| 美国式禁忌3在线观看| 红杏出墙电影在线观看| 男人进的越深越爽动态图| 男人的好在线观看免费视频| 男人j桶进女人j的视频| 欧美黑人巨大白妞出浆| 日韩人妻一区二区三区免费| 好吊操这里只有精品| 国产一级伦理片| 亚洲欧洲日产国码AV系列天堂| a毛片免费播放全部完整| 精彩视频一区二区| 久久影院秋霞理论| 中文织田真子中文字幕| 一个人看的毛片| 两个丫头稚嫩紧窄小说| 99久久精品免费看国产| 美女露内裤扒开腿让男生桶| 疯狂做受XXXX国产| 日本高清在线不卡| 日本动漫黄观看免费网站| 天天在线天天看成人免费视频| 国产精品成熟老女人视频| 亚洲第一福利视频| 中文字幕第二页| 香蕉视频在线免费看| 美女跪下吃j8羞羞漫画| 日韩欧美第一区二区三区|