Where fashion meets self-expression
Fashion designer Zeng Yue blends Eastern and Western influences, emphasizing self-expression, comfort, and inclusivity through her brand, Li Xinran reports.
"We do tend to lean toward extreme complexity with bright colors and certain characteristics of the Rococo era, and many of our designs and printing do derive from traditional Chinese clothing and oriental flowers," Zeng explained, reflecting on how her experiences studying in China, Japan, and the UK have shaped her design ethos.
"However, our theme varies each season. For instance, our latest 2024 autumn/winter collection, 'Mappa Mundi', takes inspiration from cartography, resulting in an overall color palette that is more subdued and low in saturation," she added.
Zeng founded the brand along with her partner, Fu Fanding, in 2019, after her graduation. According to her, "momo" is a cute nickname that means "peach" in Japanese while "-nary" carries the undertone of "becoming".
"Peaches can symbolize something mysterious yet charismatic, and they can also represent the youthful and lively image of a girl. These are qualities that we aim to convey through our products," she said.
