Where fashion meets self-expression

Fashion designer Zeng Yue blends Eastern and Western influences, emphasizing self-expression, comfort, and inclusivity through her brand, Li Xinran reports.

By Li Xinran | China Daily | Updated: 2024-03-27 07:34
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The style of Zeng Yue's fashion brand, Momonary, is dubbed "Eastern Rococo" for its ornate design. [Photo provided to China Daily]

Zeng hopes that Momonary's clothes are effortless and comfortable to wear, and, more importantly, make people feel good about themselves.

"I hope that when our customers receive clothes from Momonary, they feel confident and excited to go out wearing them. I hope that we can all enjoy the present and the beauty in the world."

Zeng also emphasized the importance of the materials used. "I'm an active person myself and not a big fan of ironing clothes. That's why we tend to opt for lightweight and easy-to-care-for materials," she said. "In our latest collection, we've officially partnered with 3M's Thinsulate, a material we've extensively used in past seasons. Their cotton retains warmth, is not easily deformed, and can be washed in the washing machine."

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