Costume drama boosts the sweet smell of peony sales

During the series broadcast, many cities saw a surge in sales at peony plantations and flower markets.

Zhao Wenshuang, the secretary-general of the Peony Industry Association in Mudan district, Heze city of Shandong province, mentioned that due to the popularity of the TV series, the peak sales period for peonies in Heze arrived three days earlier this year, with sales expected to increase by one-third compared to the same period in previous years.

The series has also premiered overseas with wide distribution on video platforms, reaching 73 countries and regions, including the United States, France, Spain, and Portugal.