BCG exec bullish on growth potential of China's consumer market

Carol Liao, chair of Boston Consulting Group China, has said China's consumer market is poised to gain growth momentum this year, fueled by a series of pro-consumption policies. "The country's consumption sector is still in the process of restoration and revitalization, and the consumer goods trade-in program has played a significant role in driving the recovery of consumption," Liao said, adding that she hopes the national subsidy policy program continues. "The supportive measures targeting specific groups of people, such as parents, low-income groups and college students, can also play a greater role in stimulating consumption."