Ne Zha 2 merchandise flying off shelves

Sales are soaring for merchandise from the film Ne Zha 2, which recently became the sole Asian film listed in the world's top 30 highest-grossing films of all time.

As of Monday, the film's box office has surpassed 8 billion yuan ($1.1 billion), making it a top player in global animated films and sparking a frenzy of offline merchandise purchases.

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