What they say

Editor's note: The State Council Information Office held a group interview on Friday in Beijing to discuss staying committed to serving the people through radio and television.

I believe our profession grants us a unique kind of fortune as we often become witnesses to major historical moments and creators of collective memories for audiences. For example, when producing the Spring Festival Gala, we pour our sincerity into crafting this grand event, hoping viewers around the world can share the joy and emotional resonance of ringing out the old and welcoming the new.

Yu Lei, deputy head of the cultural and entertainment program center of China Media Group

I'm a veteran who has worked in post-production for over 30 years. I've lived through the era of film and have witnessed the digital transition, and now I'm observing how intelligent technologies are reshaping the audiovisual arts. With the rise of AI-generated content, we've begun developing our own AI tools. We've applied our self-developed AI models and custom-built workflows in the postproduction of many hit TV dramas, achieving high efficiency and excellent quality.

Zhang Sheng, chairman of Topworks (Beijing) Culture Media Co

I've interviewed wildlife protectors, and I've hosted the glamorous and celebratory New Year gala in Xizang (autonomous region). I feel as though I've grown alongside Xizang. Throughout my journalism career, I've witnessed the region's remarkable transformation. The land and people of Xizang have given me abundant material and profound inspiration — Xizang will be a subject I write about for the rest of my life.

Yixi Zhuoma, anchor at Xizang Radio and Television Station

My job is to transform the "old trio" into the "new trio": upgrading traditional televisions into smart TVs to bring technology into every household; turning outdated set-top boxes into ultra-HD plug-in micro set-top boxes for an enhanced audiovisual experience; and lastly, replacing coaxial cables with fiber optics and 5G to deliver high-quality program signals to every corner of the country.

Chen Ying, deputy manager of the technology department at China Broadnet

I'm honored that half my life has been spent learning how to become a good director. Directing is a profession that matures relatively late. Besides a certain amount of talent, it also requires a wealth of life experience, an insight into human nature and the ability to tell stories. Being able to truly call myself a director and create the kind of work I love fills me with immense happiness.

Teng Congcong, screenwriter and director