A popular term to describe the huge public spending during holidays which contributes significantly to economic growth and structural upgrade.

In 1999, the State Council decided to extend the public holidays for May Day, National Day and Spring Festival to one week. The holidays became good opportunities for people to travel, shop and generally enjoy themselves.

Since then, the massive consumption has boosted tourism, retail, transportation, cinemas, exhibitions, sports and other related industries, thereby benefiting the people and the country.

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主辦城市 host city

財富效應 wealth effect

新興企業 start-up company

黃金時段 prime time

（英語點津 陳丹妮編輯）

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