網(wǎng)絡(luò)上的“點(diǎn)擊誘餌”

在注意力經(jīng)濟(jì)時代，標(biāo)題成了爭奪眼球的關(guān)鍵，但內(nèi)容其實(shí)嚴(yán)重不符。不過，讀者們卻像一條條小魚一樣，一次次被誘餌引誘上鉤，遇到噱頭十足的標(biāo)題，還是照點(diǎn)不誤。這是為什么呢？

Clickbait is a link on a website designed to draw your attention and make you click!
“點(diǎn)擊誘餌”指的是網(wǎng)站上的鏈接，用以吸引你的注意，讓你點(diǎn)擊。

As we said, 'bait' is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that's there trying to attract you - to make you click on it.
正如我們所說，“誘餌”是釣魚時引誘魚兒上鉤用的。“點(diǎn)擊誘餌”指的是網(wǎng)站上的鏈接，試圖吸引你的注意，讓你去點(diǎn)擊。

You will feel a little like you've been tricked when you click on clickbait.
如果你一不小心點(diǎn)擊了鏈接誘餌，你會覺得被騙了。

The main aim of the clickbait is to get hits to a site rather than genuinely informing you.
“點(diǎn)擊誘餌”的主要目的是讓人去點(diǎn)擊某個網(wǎng)站，而不是真的告訴你什么信息。

例句： Don't follow that link Neil - it's just clickbait. It'll be some nonsense.
尼爾，不要點(diǎn)擊那個鏈接，那只是個“點(diǎn)擊誘餌”，其實(shí)啥也不是。

I can never read a long article online. I'm so distracted by the clickbait I always end up on some other site.
我在網(wǎng)上從來讀不了長文。我總是被“點(diǎn)擊誘餌”分心，點(diǎn)擊到別的網(wǎng)站上去。

（英文來源：BBC英語教學(xué) 編輯：yaning）